Preston digital marketing agency Media Dino supported massive growth of nurse-led Lancashire Aesthetics clinic in just 6 months.
Ribble Valley based Non surgical treatments clinic, Julie Pawson Aesthetics, had a goal at the beginning of 2017 and that was to grow their client base.
Julie Pawson Aesthetics had a solid client base, but needed to expand and reach the Lancashire residents who were looking for non surgical treatments, but had not heard of JPA. After working as a medical nurse for 8 years and training at world famous Harley Street, clinic owner Julie Pawson embarked on a new journey, establishing Julie Pawson Aesthetics in 2008.
Media Dino approached Julie Pawson Aesthetics, at a time when they were in desperate need of professional help. Their social media interaction was low, they couldn’t be found on google and their branding lacked identity.
Media Dino worked very closely with Julie Pawson Aesthetics and put together a powerful, focussed marketing strategy.
Agency founder Ashley Wright says: “The Aesthetics industry is a very competitive and confusing place for the consumer. Our aim was to give Julie Pawson Aesthetics a prime position on search engines and engage with their audience, but also educate their audience on the risks of getting procedures from rogue traders”
“The Aesthetics industry is a very saturated and competitive market, so to improve Julie Pawson Aesthetics’ online ranking was going to be essential and challenging. In just under 6 months, we elevated JPA from page 12 to page 1 on google for several of their keyword search terms.”
“We gave Julie Pawson Aesthetics’ branding a full face-lift. They now have a very noticeable brand and have been praised by Aesthetic industry leaders on their new look. After reviewing their analytics, we noticed Julie Pawson Aesthetics was receiving a lot of male traffic to their website each month. We acted on this and created a dedicated mens section, so they could effectively reach out to their whole audience, not just the women”
“We effectively engaged with Julie Pawson Aesthetics’ online audience, making the JPA brand much more human and responsive. Website traffic that came from clicking links on JPA’s social media pages grew by 1422%.”
“Julie Pawson’s team grew by 2 new members to the team too. The final and perhaps best metric came at the end of month 6. Julie Pawson Aesthetics had a record month of sales since they started in 2008”
With a small team of experts based at cotton court, Preston. Media Dino provides SEO, Social Media Marketing, PPC, Conversion Rate Optimisation, Content Marketing and Email Marketing.
