This is an excellent new business book, which is easy to read, for anyone who wants to launch or transform their agency, written by one of the sector’s most successful leaders.
In the book, Luca Senatore shares the why and how behind launching and developing a successful agency. Using methodologies and theories that are underpinned with practical case studies, techniques and real-life examples from his own experience as Director of a leading digital marketing agency, Luca outlines what makes an agency a good agency – and how it can be even better.
Relevant to all types of agencies from design, SEO and marketing to branding, PR, recruitment and more, the book outlines the fundamentals of building and growing an agency which is remarkable. It guides the reader along the path from initial idea and mission statement to successful execution, looking at crucial elements including:
- Finding and recruiting amazing talent
- Implementing the goal setting framework used by Google, Twitter and LinkedIn.
- Using key tools such as social media, networking and exhibitions to market your business effectively.
- Effectively selling your product through managing numbers and getting the right mindset.
- Growing your business, from developing key relationships to creating a pricing strategy.
The Agency shares eye-opening interviews with real businesses to reveal what they real think about working with agencies including what gives a good impression and what they dislike.
Luca commented: “Many advertisers still don’t trust agencies – I want to change that. As well as providing a manual to grow, sell and run a successful business, this book aims to positively impact the industry by showing that transparency, work quality and investing in staff, pays off – for everyone.”
Luca Senatore is a Director at multi-award-winning digital agency Genie Goals, and former Brazilian Ju-Jitsu and Mixed Martial Arts athlete. He went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses and positively impacting thousands of people in the process. He’s a regularly-invited speaker at Google, a top-five-ranked international marketing expert and a straight talker – in this book he leaves no secret unshared.
