10.2 C
Lancashire
Thursday, May 23, 2024

Dog Lovers Favourite ‘Peamutt Butter’ Rebranded by Duerr’s & Sons Ltd and Secures Morrison’s Win

The rebranded ‘Peamutt Butter‘ pet treat from Manchester’s Duerr’s & Sons Ltd has secured a new listing in Morrison’s stores.

The new-look packaging will hit Morrison’s shelves across the UK for the first time this month under an introductory promotional offer in March.

Ranked the UK’s number 1 peanut butter for dogs, the supermarket listing follows 12 months of growth for the pet product – with sales of Peamutt Butter up 63% on the previous year.

Manchester-based Duerr’s & Sons Ltd believe the sales increase is driven by listings in Tesco, Sainsbury’s, The Range and Jollyes in 2022 – as well as online available with sites like Amazon.

Pets at Home – who has stocked the product for seven years – have also seen an uptake in sales up 25% in the last year. Indpendendent pet food retailers have also seen an increase of 23%, proving even in the current economic climate consumers are still keen to spend on their fur family.

The product rebrand is the first of its kind since Peamutt Butter launched in 2016 and is supported by investment in a new website, PR outreach and social media marketing.

Peamutt Butter

Duerr’s – who is currently the biggest producer and distributor of peanut butter in UK – has introduced a new-look character ‘Peamutt’ on-pack to boost brand recognition on marketing channels and on shelf.

Sales and marketing director and 5th generation Duerr’s & Sons Ltd, Richard Duerr, said: “The original idea came from our family dog’s love of peanutt butter. As the biggest producer of peanut butter in the UK, it seemed a shame that our pets were missing out, so we created a prototype.

“Seven years on, we are rebranding to drive growth and secure new listings in the mults – like our recent win with Morrison’s. We have a new ‘Peamutt’ as a character for the brand ensuring the product is more noticeable on shelf and becomes more familiar with consumers across multiple channels.”

He added: “Even in a cost of living crisis trends show pet parents are still looking to indulge their dogs. Peamutt Butter is a good value for money, a largely affordable, treat that shoppers can grab in the supermarket while doing their weekly shop. The rebrand is aimed at keeping the product front of mind and ensuring we are the go-to for peanut butter for dogs.”

Peamutt Butter is a vegan affordable treat for your pampered pooches across the UK. Designed as a snack for four-legged friends, it is packed full of protein and contains heart-healthy fats, vitamin B, niacin and vitamin E.

This spreadable, smooth peanut butter is designed to be used on dog toys and lick matts, as well as a training treat. Tapping into the ever booming ‘fur baby’ trend it can also be used as ingredient for dog home-baking. Peamutt Butter is available in 340g jars– RRP £2.50.

Duerr’s & Sons Manchester – established in 1881 – is a family business barking mad about dogs. Famed nationwide for its household jams and marmalades, Duerr’s & Sons is the biggest producer of peanut butter in the UK. Peamutt Butter was crafted by this family of dog lovers to ensure everyone in the family can enjoy the joys of the nutty treat.

Peamutt with Kennel
For more information, Peamutt Butter recipes and stockists head to https://peamutt.co.uk/ or follow us on Instagram @peamuttbutteruk
spot_imgspot_img

Latest

Kloud9 Enhances Broadband Connectivity in Shropshire

Kloud9, in partnership with BDUK and Connecting Shropshire, is...

Vincent Kompany: Bayern ‘close in’ on Burnley manager as JJ Watt posts cryptic social media message

Burnley part-owner JJ Watt has posted a cryptic message...

Belgium Sleep Systems Expands Reach to France

Leading European bedding supplier Belgium Sleep Systems is set...

CloudGuard Launches Free Cyber Clinics in Manchester This June

CloudGuard is thrilled to announce the launch of its...
spot_img

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Next Bayern Munich manager: Kompany ‘holds talks’ over leaving Burnley for Bundesliga – report

Burnley boss Vincent Kompany has held talks with Bayern...

Blackburn College ranked top three in the country

Blackburn College has been named one of the best...

FXIFY™ Grows Over 15,400 Trees in Tanzania for Earth Day, Benefitting Local Communities

In a stride towards environmental sustainability, the newly turned...

Best Horse Racing Betting Apps In The UK – May 2024

If you are looking for the top horse racing...

More News

Kloud9 Enhances Broadband Connectivity in Shropshire

Kloud9, in partnership with BDUK and Connecting Shropshire, is transforming broadband connectivity in rural Shropshire. Following the installation of FTTP for over 200 properties...

Belgium Sleep Systems Expands Reach to France

Leading European bedding supplier Belgium Sleep Systems is set to introduce its innovative products and services, along with its unparalleled supply speed, to the...

BWS: From Manchester Origins to Global Creative Powerhouse

Ben Wild Studios, the creation of self-taught artist Ben Wild, has unveiled a major rebranding to reflect its significant growth and expanded market reach....