Marketing strategies are imperative for 99.9% of business owners, and the online casino industry is no exception. The gambling and betting industry’s most commonly used marketing tool revolves around free money. And no, this isn’t a typo. Free money in the shape of bonuses and promotions has long been the trademark tool within online casino marketing to attract new customers.
Consumers of the gambling industry aren’t just settling for the first Google-searched casino with the best online slots anymore; no, they’re demanding a high-quality wagering experience. This has resulted in a saturated market as the betting industry’s primary competitive aspect derives from the plethora of bonus and promotion options that have merged – thus making it challenging to discover the most trustworthy and reputable casinos for new and experienced players alike.
It’s no secret that the online casino industry has continuously strived behind innovative ideas and new trends. Still, the casino bonus and promotions strategy is the upper echelon of marketing for the competitors involved. It has evolved into what could be labelled as an entirely separate entity of its own.
So, with a highly competitive industry that’s more saturated than ever, how are casinos using bonuses and promotions to attract new customers?
Online Casinos: Attracting new customers
Per Yahoo! Finance, the global online gambling industry is expected to exceed a 100-billion-dollar evaluation by 2026, a 40-billion increase from 2020’s valuation of $59b. With a helping hand from the COVID-19 pandemic, casino enthusiasts that previously enjoyed a brick-and-mortar establishment were forced to play online slots UK, blackjack, poker, and their favourite casino games on a mobile device or computer. Lockdown laws saw the closure of schools, office buildings, and businesses witnessed a diversification in user demographics.
Whether it was a college student from London or a senior doctor in Singapore, online casinos knew a common bond was present, and that bond involved a desire to play for a chance to win money. And what’s better than using your own money? Playing with the house’s money, of course. Online casinos have amped up their bonus strategies, and to attract new customers, they’ve saturated the market with casino bonuses and promotions.
The Inner Workings of an Online Casino Bonus
The marketing teams behind most casino bonuses each strive for the same result, and that’s to entice new customers to make use of the casino’s free offerings. Every online casino provides its customers with bonuses. Because of this, these companies need to provide their users with constant and continuous rewards to stay ahead of the competition. We’ve looked at various sites, the UK’s best free spins casinos for July 2023, welcome bonuses, and free poker tickets, and each presents a common theme, the bonuses and promotions are repetitive and consistent.
It’s important to note that the modern online casino player is savvy towards such bonuses and promotions, though, and they aren’t just looking at the face value of bonus but the attached terms and conditions. Online casinos must provide obtainable T&Cs to remain competitive, as it could be a deal breaker whether a player opts to register with site A or B.
Using Promotions to Retain Customers
There isn’t a successful casino in existence that doesn’t rely on SEO and affiliate marketing to land within the top results of the internet’s search engines to snatch a player’s attention. But once the user finds your casino, retaining said user isn’t simple.
Excellent design, visually appealing graphics, and groundbreaking content are viable, but let’s be honest: the new-age popularity of online casinos attracts a multitude of seasoned players, so a carrot-and-stick approach needs more than possibilities but certainties as well. Because most casinos deliver similar games, SEO strategies, and affiliate resources, the best approach to retaining customers is by giving them what they want – free stuff!
Everyone wants a freebie, and if your casino can deliver more free stuff than its competitors and personalize the promotions/bonus experience to each unique user, a wave of customers will arrive and keep a loyal user base simultaneously.
The sheer amount of bonus variations promoted by the casino industry is a result of its evolution in marketing. The most popular are free spins, welcome bonuses, and no-deposit bonuses. Players are no longer asking ‘how to play online slots’; they’re asking ‘How much free money do I get.’
The competitive market knows this, and we regularly witness new developments and refreshed offers to attract new users while attempting to hold a current player’s loyalty.
As the top bonus offers often attract new users, platforms also collect data from their current users and study online gambling habits. This allows for a tailor-made promotion to be pushed to specific players, and these practices are a proven success given the huge rise in highly profitable online casinos that exist in today’s market.
The online casino industry is competitive and will only heighten in this aspect. Bonuses are a powerful strategy for gaining and retaining customers, and they would soon be out of business without them. From reload, no deposit, and welcome bonuses, these promotional offers benefit the casino and the player. With the vast amount of bonuses and promotions in today’s market, it’s no surprise that online casinos leverage bonuses as a marketing tool, and we expect them to do so for a lifetime.