Made With Intent has announced the closure of a £1.5 million funding round to further develop their unique eCommerce segmentation platform. This initiative, led by Mercuri along with Portfolio Ventures and Haatch, will bolster the remote team’s efforts across product development, marketing, and partnership domains.
The platform was conceived by founder David Mannheim, who identified significant flaws in traditional online retail strategies. He articulated, “The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective and aggregated. This creates a race to the bottom. A numbers game that forgets how people really buy.”
Made With Intent is set to transform the eCommerce landscape by offering retailers a more nuanced analysis of website performance and a real-time predictive targeting feature that adapts to customer needs. This approach has already proven effective, showing a 9.4% increase in revenue on average over conventional methods.
David criticised current eCommerce strategies, stating, “eCommerce is often guilty of trying to convert all customers at all times. It focuses on the minority who are ready to buy, at the expense of those who are not. Our product helps retailers be appropriate for every customer. To progress both in-market and future buyers.”
The Beta platform has garnered positive feedback from major clients like Ernest Jones, Bensons for Beds, and Rapha, aligning their sales tactics with actual consumer behaviour patterns. Nik Fletcher of Rapha commended the product: “the closest we can get to understanding subconscious visitor signals, like we can in a physical store.”
The platform leverages over 250 behavioural signals from online shoppers to deliver predictive intent metrics in real time, automatically segmenting visitors based on their purchasing trajectory.
Integration with over 40 marketing tools ensures that eCommerce teams can enhance the shopping experience seamlessly with existing technology.
Alan Hudson, from Mercuri, lauded the venture’s forward-thinking approach: “Made With Intent has embraced first-principle thinking and a decade of insights to shake up the vast eCommerce market,” he said. “It empowers online commerce, making it more personal and focused on the quality of prospective customers. The product roadmap excites us and, importantly, those using it.”
David Mannheim emphasised the mission’s broader scope: “Made With Intent is about more than a platform. It’s about a movement to create a more personal, human eCommerce. This investment brings us closer to fulfilling our mission.”
