Best Betting Sites UK for November 2023

It isn’t an understatement when we say that the gambling and bookmaking industry has evolved and adapted to more and more changes in the modern world, from beginning as bookies on race tracks to huge companies with millions of customers worldwide on their websites. With all this to think about, choosing the best betting site for you can be difficult. This article has curated a list of sites and why we think they’re the best. If you are curious about starting your betting journey or whether you’re looking to branch out to another site, keep reading this article. 

UK Best Betting Sites 

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bet365 is one of the biggest betting companies in the UK and the whole world. With over 90 million customers worldwide, they are serious players in the industry for a reason. With a plethora of markets, odds and different ways to play, there is no wonder why bet365 boasts so many users! Without a doubt, one of the best betting sites in the UK, bet365 prides itself on being innovative and reliable to customers. With a great welcome bonus of bet £10 and get £30 in free bets, T&Cs apply. This is definitely one to check out, especially for the bet365 bonus code that can be accessed by new customers.


A great selection of sports betting offers is crucial to being a successful and popular betting site. A worthy inclusion in our list of the best UK betting sites, Betfred offers customers a fantastic range of sports markets and racing promotions. Regarding horse racing, Betfred should be a front-runner on your list. Betfred customers will have a great experience on the site, making for a joyous time betting which is suitable for everyone! Betfred offers new customers who sign up for the first time a chance to claim £40 in free bets when they stake a £10 qualifying bet. T&Cs apply.

William Hill   

One of the most recognizable brands in this list to those searching for the best UK betting sites, William Hill is a classy, old-school bookmaker with a lot of history. Football fans will be glad to hear that William Hill has one of the best football betting sites in the industry and prides itself on having some of the best welcome bonuses around. Customers who sign up for the first time with William Hill are offered £30 in free bets when they stake a £10 qualifying bet. T&Cs apply. 


When it comes to offers and promos, no one does it better than BetVictor. They’re another brand that has emerged and established itself as a big name in the gambling and bookmaking industry. New customers signing up for the first time can claim £40 in bonuses when they place a £10 bet. T&Cs apply.


Betway is widely trusted and regarded as one of the best betting sites in the UK, even the world. With players worldwide from South Africa, Denmark, Ireland and many more, there is no wonder why Betway is such a big name in the industry. With fantastic welcome offers and many markets and sports to choose from, Betway has something for everyone!


Being a new face in the industry comes with difficulties in making a name for yourself in the bookmaking industry. However, BetUK has squashed that idea and has rapidly become one of the best online betting sites. Even though BetUK is one of the younger sites on this list, Their site still has plenty to offer, from football markets to horse racing, tennis, and in-play bets. Refrain from letting the fact that BetUK was formed in 2018 put you off the fantastic offers and bonuses the BetUK site offers! 

Virgin Bet 

Another new relatively new face in the online betting industry, Virgin Bet is another worthy inclusion in our list of the best betting sites. Formed in 2019, Virgin Bet offers a fantastic range of sports and markets for punters to sink their teeth into. A new but strong name in online betting, Virgin Bet offers new customers £20 in fee bets when they stake a £10 qualifying bet. T&Cs apply. 

LiveScore Bet  

The last of the LiveScore brand is LiveScore Bet. They, too, offer an extensive range of markets and sports for bettors to choose from. It’s easy-to-navigate and use website certainly helps improve customer experience when betting on the LiveScore Bet site. Those looking for the best UK betting sites should check out the LiveScore site. 

How To Sign-Up To The Best Sites For Betting 

Once you have decided which site you wish to sign up for, you must begin the simple process of signing up for the site via the link in this article. Below is listed a step-by-step guide on how to do so. 

  • Click the link of the site you are interested in
  • Complete the registration page that appears
  • Create a unique username and password 
  • Deposit funds
  • Place a qualifying bet to receive your welcome bonus

While going through this sign-up process, be mindful of the terms, conditions, and requirements, as they may differ from site to site. This is vital in ensuring you know exactly what you are signing up for and what is required. This could be types of qualifying bets and deposits to specific odds you must bet on to qualify for the sign-up bonus. 

How We Choose The Best Betting Sites UK 

There is a strict criteria that these sites must meet in order to make our list of the best UK betting sites. We know it is a highly saturated market, and it is difficult to navigate and choose the best site for you. Below are the different criteria these sites have met to earn a place on this list.  

New Customer Bets 

New customer bets and welcome bonuses are fantastic ways for sites to entice people to sign up and play on their sites. New customer bets have become a standard that you’ll see across many different sites. These can vary from free bets upon placing a qualifying bet to a matched deposit bonus. These different offers grant players a greater incentive to sign up for sites and start playing. People will be happy to know that they will be rewarded simply by signing up for a site, and for those looking for the best betting sites in the UK, this is excellent news! 

Range of Betting Markets 

People love choice, and having a wide range of markets and sports is extremely important in helping customers have an enjoyable betting experience. These sites offer an exceptional range of markets, hence why they are regarded as the best betting sites in the UK.  

Mobile Options

With the rapid rise of technology, these betting sites have had to keep up with the demands of people wanting to bet on the go. Having easy-to-use mobile apps makes an excellent way for users of these sites to have a more enjoyable experience betting, thus creating a better customer experience. All of the sites featured in this article have exceptional apps available to download for both iOS and Android. So whether you are an Android or Apple user, you can be assured of high-quality, seamless betting when using these apps. After all, these are the best betting sites in the UK for a reason.


An adequately licenced betting site is the most critical thing we check when deciding who the best betting sites are. It’s crucial to ensure that the company is doing everything legally and have the customer’s best interests at heart and at the forefront of everything they do. All of these featured sites are 100% licenced by the United Kingdom Gambling Commission (UKGC). This means it’s perfectly legal to use these sites without worrying about whether they’re being properly regulated and licenced.

Payment Options

All of the best betting sites must have multiple options when it comes to making payments. A wide range of payment options is vital as it could potentially deter a customer from signing up if their preferred payment method is not included on a site. Whether it’s Apple Pay, Google Pay or PayPal, these sites have you covered in terms of payment methods.  

Existing Customer Promotions

Loyalty is significant to betting brands and is often rewarded through free bet tokens, matched deposits and no-deposit free bets. This is a fantastic way to keep customers coming back to sites and keep them as regulars. These are different to welcome bonuses and promotions because whereas with a welcome bonus, it’s only for brand-new customers.

Competitive Odds 

Due to the saturated market of betting sites, finding the best odds available is challenging. The sites listed in this article are the best UK betting sites and offer the most competitive odds. Uncompetitive odds will not only leave customers short-handed but may deter them from other sites. This is why we have curated this list of the best betting sites, to prevent this from happening and hope that customers have a hassle-free experience. 

Live Streaming

All the best betting sites offer their customers live streaming services to watch the action unfold in real-time. These featured sites are no different. For those who prefer to watch the game or race whilst betting on it to see how it all pans out, these sites offer excellent, high-resolution streaming so you can see it all in high definition, either at home or on the go. 

This is a fantastic service that all the best sites for online betting offer and is a fantastic addition to creating a fantastic user experience.

The Best Betting Sites in the UK

Best Betting Site For Football

Regarding football betting, bet365 is at the top of the list. The fantastic range of competitive odds and markets on the site makes for a great experience when betting on football with bet365. The bet365 welcome bonus of £30 in free bets when players place a qualifying £10 bet is sure to entice a lot of football fans to sign up to the site and start placing their bets. bet365 boasts one of the best apps in the UK online betting industry. With it is slick home page and seamless transitions from page to page, it ticks all of our boxes. They also regularly offer existing customers special offers on certain games throughout the season. Whether they boost players’ odds or offer them matched bets, bet365 really takes care of their customers.

Best Betting Site For Horse Racing 

Along with football, horse racing is the most popular sports bettors like to bet on, with events like Cheltenham, Royal Ascot and the Grand National. One of the pioneers of online horse racing betting is, without a doubt, Betfred. Betrfed’s welcome offer of £40 in bonuses, when you sign up for the first time, is bound to entice the UK’s bettors and fans of horse racing alike. Betfred set the standards in the industry when it comes to up-to-date horse racing odds and news. Racing fans will be glad to hear that Betfred is also giving you your win stake back in free bets if your selection comes second.  

Best Betting Site For Promotions

Promotions are a huge part of the online betting scene and are definitely something that sells a specific brand to a customer. After all,  if a particular brand offers fantastic promotions for both new and existing customers, they appear much more enticing. Thus, customers will therefore be more likely to sign up and play. As opposed to somewhere that does not offer good promotions and only offers the bare minimum, it gives customers an easy choice. 

The brand that we think sets the standards when it comes to promotions in the world of the best online betting sites is William Hill. William Hills’ welcome offer gives players a chance to claim a whopping £40 in free bets when they place a £10 qualifying bet and use the code ‘Q40’. Whether it’s promotions on events like the World Cup all the way to The Masters, William Hill is bound to be near the top of any list of best promotions. 

Best Betting Sites For Cash-Out 

Cash-out is an integral part of the world of gambling and online betting. With this in mind, we know that players want to know who offers the best cash-out options and which sites are the most rewarding. BetVictor is the answer to this burning question, with BetVictor’s partial cash-out option being the best of the bunch. But what is partial cash-out? For example, if a punter placed a bet on Liverpool to beat Manchester United in the Premier League, they would be hopeful that their team can win but also pessimistic if it looks like they’re going to lose their money should their team not win. Partial cash-out allows players to feel both of these feelings simultaneously. Half (or more, or less) of the original bet credits can be left on the bet at the original odds, while the rest can be cashed out! Therefore if Liverpool fails to win, then the remaining stake will offer some amount of winnings to allow the customer to have a small consolation. If Liverpool holds out and wins, then both bets get paid out! 

Best Betting Site For Live Streaming 

Live streaming is important to bettors as it allows them to view all of the action in real-time and gives them a chance to see if their bet has a chance of coming in or whether they should cash out. BetUK offers it’s customers the best live streaming services, including free-to-watch horse race live streams to watch all of the nail-biting action. Giving customers a chance to place bets and watch the sport they’re betting on on the same platform is a fantastic service which customers can utilize hence why this makes our list of requirements for the best betting sites.

Best Bonuses 

Players can claim a vast range of bonuses along their betting journey, from free bets to loyalty bonuses. Below are a few to help you understand what it all means. 

Free Bets

Free bets are by far the most common and sought-after type of bonus in the online betting industry. Free bets often come as part of a welcome offer or loyalty bonuses. For example, when you sign up for a site for the first time and place a qualifying bet, you may get a certain amount of free bets to use across all markets. An example of this is William Hill, who are offering new customers £40 in free bets when they sign up and place a qualifying bet of £10. Free bets allow players to play without having to put their own money in, thus giving them a sense of insurance that if their bet does not come in, they haven’t lost anything. 

Welcome Bonus 

Welcome bonuses are a fantastic way for brands to entice new customers to join their site by offering them free bets or matched deposits as a reward for signing up. These bonuses may only be claimed once per account. Welcome bonuses are some of the most rewarding offers available, and there is no wonder why the ones listed in this article are so popular! All of the best betting sites will use welcome bonuses to make their brand more attractive against the other competitors in the market. 

Loyalty Bonuses 

Not only do sites offer new customers fantastic offers, but their existing customers do as well. These are known as loyalty bonuses/offers. Loyalty bonuses often come in the form of free bets, matched deposit-free bets and many more. All of the sites listed in this article offer their existing customers loyalty bonuses, so you can be sure that once you’ve chosen your desired site and taken advantage of their generous welcome offer, you will continue to be rewarded if you decide to continue betting with them. 

New Betting Sites

There is no doubt that the world of online betting has boomed in recent years. This means that there are plenty of new faces in the industry who all offer different bonuses. In such a saturated market, these brands must do something in order to stand out and make themselves the most attractive proposition to punters. This means more and more benefits for you! However, you must first do your research before deciding which site best suits you, as some of these new faces may only last for a while. All sites should be registered with the United Kingdom Gambling Commission (UKGC). This is definitely something that first-time bettors should be looking for. 

However, some of these new faces are the perfect place to start your betting journey, and some are listed in this article! BetUK, Virgin Bet and LiveScore Bet are some of the news brands on this list, and all provide excellent services to their new and existing customers. 


Which are the Best Betting Sites in the UK? 

There are hundreds, if not thousands, of betting sites out there, but what is the best? Below are listed some of what are the best betting sites around today.

What is the legal age to use UK Betting Sites? 

The legal age to bet in the UK is 18. Those under the age of 18 may not use any of these sites. As part of the many laws and regulations set out by both the UK Government and the UKGC, you must provide legal paperwork and proof of age before signing up to any of these sites. 

Which Betting Sites have the best odds? 

Bettors will forever be looking for the best odds on their favourite sports and betting markets. These sites in this article are among the top sites that provide the best odds across a plethora of markets, ensuring that there is something for everyone. bet365 is just one example of a trusted site that ensures all of its customers are provided with the best betting odds for their favourite sports and markets. 

Do Betting Sites have Apps to download? 

In order to stay competitive with today’s punters, businesses need to adjust and develop a fantastic mobile app, given the increasing use of smartphones and the need for quick betting while on the go.

Luckily, all of these sites listed offer fantastic, easy-to-use mobile apps available for iOS and Android users alike. A great app means a more straightforward experience and, therefore, a better experience for users who wish to bet on the go. Protection Status

Sam Allcock
Sam Allcock
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


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