Jewellery rules rewritten as Hancocks Jewellers champions ‘New Maximalism’ for 2026

Hancocks Jewellers has revealed a bold new direction for the jewellery industry in its latest annual trend forecast, pointing to the rise of “The New Maximalism”. The movement celebrates layered metals, statement proportions and jewellery that carries personal significance.

The report suggests that the age of strict, coordinated minimalism is coming to an end. In its place is a more expressive approach, where intentional contrasts and heritage influences reflect a growing desire for individuality across global fashion culture.

Roy Lunt, Owner at Hancocks Jewellers, shares four major predictions set to shape jewellery trends in the year ahead.

  1. The End of the ‘Gold vs. White Gold / Platinum’ Debate

“For decades, jewellery enthusiasts have sat firmly in either the cool-toned platinum or warm-toned gold camp. 2026 officially breaks these boundaries. The “Mixed Metal” trend sees consumers intentionally stacking contrasting materials, creating a high-contrast, contemporary look that feels both rebellious and sophisticated.”

  1. Sculptural Statements through Defying Minimalism

“The “Clean Girl” aesthetic of 2025 has evolved into something more substantial. Proportions are expanding, with weighted necklaces, chunky architectural rings, and oversized earrings taking centre stage. These pieces are designed to be the focal point of an outfit rather than a subtle accent.”

  1. Identity Through Gemstone Symbolism

“Jewellery is moving beyond mere decoration and into the realm of the “emotional heirloom.” There is a resurgent interest in birthstones and gemstones with historical meaning, as buyers seek pieces that act as markers of their personal journey and identity.”

  1. Reimagined Pearls

“The classic pearl is undergoing a structural renovation. Moving away from traditional, delicate strands, 2026 sees the rise of “Baroque” and oversized pearls integrated into bold, avant-garde designs that feel more like modern art than vintage accessories.

“We are seeing a profound shift in how people view their jewellery collections. It’s no longer about following a strict set of rules, but about storytelling. Our clients are increasingly drawn to ‘The New Maximalism’ blending metals and choosing bold, symbolic pieces that reflect their specific personality. 2026 is truly the year where the jewellery wears the person, empowering them to stand out rather than blend in.”

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