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Saturday, June 15, 2024

Fat Media jumps into bed with new hospitality client

A leading Lancaster-based digital agency has fattened its hospitality portfolio with a new client win, national hotel chain, Hallmark Hotels.

Fat Media, who list YOTEL, Swissport and Lakeland amongst its client portfolio, won the competitive pitch to re-design and develop new functionality for Hallmark’s website.

Hallmark Hotels, owned by investment experts, Topland Group boasts a collection of 28 properties across the UK. Fat Media were commissioned to change the face of its website and provide extensive digital marketing services to ensure a joined up approach to maximise Hallmark’s online presence.

The first phase of the project includes a re-vamp of the website’s look and feel to mirror Hallmark’s brand personality.

The project will continue into its second phase with the integration of Sabre SynXis reservation and distribution software, marking Fat Media as one of very few UK based agencies to amalgamate SynXis into a bespoke booking engine. By introducing this function to the website, Fat Media aims to give website users a smoother and consistent booking experience as well as creating a platform for the Hallmark team to produce tailored rate packages, which will in-turn, maximise direct revenue for the hotel chain.

Account director at Fat Media, Richard Metcalfe, said: “Hallmark Hotels were looking for a full-service agency to deliver a major rehaul of their online presence. Due to our ongoing work with YOTEL and Swissport and our established hospitality industry credentials, we were successful in winning the pitch.

“The integration of SynXis reservation and distribution software into a bespoke booking engine involves us passing the strict certification process from Sabre and we have this experience from working with YOTEL. This new functionality will improve the booking experience and increase conversion rates on the website.  We will also drive sales for the group through SEO and technical and content marketing.”

Fat Media are also offering affiliate marketing and display marketing, to ensure a heavy return on external banner advertising which will support Hallmark Hotel’s 28 individual locations.

Debbie Neate, Head of Marketing for Hallmark Hotels added: “During the digital pitch presentations, we were really impressed at how Fat Media had understood our challenges and presented a very cost effective, insightful and comprehensive insight into how they would transform our digital presence.  We are very much looking forward to reaping the benefits of a brand new website and joined up digital marketing approach.”

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