SWINDON, UK, June 30, 2026. This year marks 25 years since Q:chi was established. The UK software company has spent the past two and a half decades helping enterprise organisations automate marketing operations and simplify channel partner incentive programme management.
CEO Greg Evans founded Q:chi in 2001 with a vision to deliver practical enterprise software. Since then, the company has become known for long-term partnerships, specialist knowledge and solutions that provide marketing, finance and procurement teams with a shared, reliable view of business data.
Q:chi‘s origins trace back to the dot-com era, when Greg Evans recognised shortcomings in the management of channel partner marketing investment. Before cloud software became commonplace, the company introduced an online platform focused on improving financial oversight through intuitive tools and structured approval workflows.
As Q:chi worked with enterprise organisations in a variety of sectors, it became clear that marketing teams were facing many of the same operational issues. Budget tracking, approval processes, financial visibility and collaboration between departments were often fragmented. These insights led the company to develop its own dedicated platform during the early 2010s.
Today, Q:chi provides two primary solutions. Q:chi) Harmoni enables marketing operations automation with real-time visibility across planning, budgeting, spend management and reporting. Affiniti supports channel incentive programmes by automating MDF, co-op funding, rebates, deal registration and claims while offering partner self-service, workflow automation and AI-powered fraud detection.
The company serves clients in technology, financial services, payments, automotive, hospitality, FMCG and food and beverage, with many partnerships continuing for more than ten years.
Greg Evans, CEO and Founder of Q:chi, said: “When I started Q:chi, I wanted to build a company that would last. Having witnessed the mayhem of the dot-com boom and bust, I wanted Q:chi to be the opposite. Twenty-five years on, I am proud that we have stayed true to that. We have navigated the financial crisis, the explosion of cloud computing and now we are embracing the AI era. Through all of it, we have kept investing in our platform, our people and the relationships that matter. The fact that so many of our clients have stayed with us for years is the thing I am most proud of.”
As the business looks ahead, Q:chi is enhancing both Harmoni and Affiniti with AI-powered functionality, building on 25 years of expertise in marketing operations and channel programme management.
Based in England, United Kingdom, Q:chi provides software solutions to enterprise organisations worldwide.
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