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Tuesday, June 25, 2024

Beta win for Twentyone

Blackburn digital marketing agency Twentyone has won the contract to revamp the digital presence of Beta Group following a three-way pitch.

Established in 1987, Bacup-based Beta Group is one of the country’s leading manufacturer and suppliers of air filters for the heating, ventilating, air conditioning (HVAC) and spraybooth industries, also providing service and maintenance contracts throughout the UK.

Twentyone was commissioned to create a new responsive website after winning a three-way pitch that included a thorough inspection of the agency’s premises, assessment of the approach to the creative brief and extensive team meetings.

Twentyone’s agency head Sam Fletcher said: “With so many distinct aspects to their business, Beta Group had been trying to find a way to effectively present their complete offer to their clients in a harmonised, efficient way.

“Alongside the launch of the new website, Twentyone will implement innovative, ongoing digital marketing campaigns, with an aim to increase market shares for each of Beta Group’s separate divisions, to support the steady growth of their business operations.”

Danielle Stephenson, Beta Group’s marketing manager, said: “During our first meeting with Sam it was clear that he had taken the time to research our business and industry.” He wasn’t shy in offering ideas whilst remembering the end goal; results. Through this, it became apparent very quickly that Twentyone was the local, digital partner for us.”

“Our website is due to go live imminently, yet the process so far has been completely stress free. We are now working towards our ‘go live’ date and look forward to future projects with Twentyone Agency.”

With a team seven based at Trident Way, Twentyone provides web design, web development, SEO, Google AdWords, conversion rate optimisation, digital consultancy, social media marketing and email marketing. Established in 2003, the agency’s client experience includes Recycling Lives, Burnley FC, Nelson & Colne College and Savoy Timber.

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