Case IH appoints new dealers in Lancashire and Norfolk

The Case IH, a global leader in agricultural equipment, has appointed two new dealers in the UK to enhance network coverage, increase sales and deliver customer satisfaction.

John Cornthwaite (Farm Machinery) Ltd., located in Nateby, Lancs., was established in 1977.  With 40 years of experience in the industry, they will represent the Case IH brand in Central West Lancashire and the Fylde. Their excellent reputation will fit well with the existing Case IH network, providing customers with first-class sales and service facilities from their well-resourced and modern agricultural machinery dealership.

Managing Director John Cornthwaite, said: “We are delighted to be working with Case IH. Our strong customer base understands the value of investing in reliable machines from a company that is continually improving its range of products, and constantly launching new innovations. Joining forces with Case IH will bring our customers quality products sourced from Austria and the US.”

Case IH’s Sales Area Manager, North, Barry Ward, and Commercial Business Unit Manager Robin McArd expressed their delight in the appointment of John Cornthwaite Farm Machinery. “This is a well-respected business, renowned for its high level of customer support,” commented Barry Ward, “it will bring our industry-leading products to a whole new customer base, and we look forward to working closely with them.”

Nicholsons will represent the Case IH brand in the Norfolk Broads.  Based in Stalham, Norfolk, it is a family business, established on the same site in 1938 and operates in three main sectors; agricultural machinery and services, new car sales and motor services, and garden machinery.

For Managing Director Sarah Nicholson, taking on the Case IH franchise is a significant development for the Nicholsons business and its customers. “Nicholsons have been serving the farming community for 80 years and are delighted to be able to announce a new franchise with Case IH,” she says. “Alongside our existing partners, we believe this allows us to offer a comprehensive range of agricultural machinery.  We will continue to offer excellent customer satisfaction with after-sales, servicing and parts for Case IH and all our other products.  We look forward to demonstrating the full range of Case IH tractors and machinery to existing and new customers alike”.

David Redman, Case IH’s Sales Area Manager, East & South.East, said: “We are delighted to be joining forces with Nicholsons, further strengthening our representation in the area.  Customers will benefit from our comprehensive range of products. Tractors from the 55hp Farmall A to the industry-leading Quadtrac 620, our superb range of round and large square balers and, of course, legendary Axial Flow combines will all be fully supported by Nicholsons.  We look forward to a long and successful partnership with the team at Stalham”.

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