Links Signs and Graphics from Blackpool has worked with Merlin Entertainments for just over eight years and has an excellent understanding of their requirements. This was highlighted when the Blackpool Tower Dungeon undertook a global re-brand, which meant all of the signage points outside and inside the building needed updating.
Following a site review to assess what was required, a detailed document was put together, which included all the dimensions, for Merlin’s Blackpool Cluster’s design company, Mediaprint Solutions Ltd (MPS) of Whitehills Industrial Estate.
MPS handle all the artwork and branding for Merlin’s Blackpool Cluster and Links Signs and Graphics then produce and install the majority of signage that is commissioned.
Commented Carl Bennett, Director, Links Signs and Graphics: “We received the artwork for the global Dungeons re-brand on Wednesday 7 February, which only gave us a few days to produce and install the items in time for the half term holidays.
“We pride ourselves on meeting deadlines and in most cases exceeding them, as footfall in the leisure industry over half terms is massively increased, which means everything has to be in place to give the best visitor experience possible.
“The Dungeons re-brand job gave us the opportunity to test our skills by producing a wide range of signage, from external banners and signage, internal signage and wall graphics.
“Working in such an iconic venue, week in week out, is a privilege and we really enjoy being a part of the constant evolution of the building.”
Louise Forder, Head of Marketing for Merlin Entertainments Blackpool Cluster added: “We are delighted with the new signage, which really gives that wow factor as you enter the building!
“Links Signs and Graphics has done an excellent job of delivering quality work on a tight timescale, which is why they are our preferred print supplier. We look forward to working with them on future projects across the Blackpool Cluster.”
