The Temperance Spirit Company has been asked to sample Teetotal GnT at a reception taking place at the House of Commons on Wednesday 7 March, under the auspices of the All-Party Parliamentary Group (APPG) on Alcohol Harm, as one product from the increasing range of high-quality alcohol-free and very-low-alcohol drinks now available.
“We are very pleased to have been invited by Alcohol Concern to sample Teetotal G’n’T with the MP’s and to promote the benefits of producing adult-styled non-alcoholic drinks to give those who wish to moderate their drinking effectively by bars offering this growing range of premium drinks’’ said Gillian Venning.
Andrew Misell Director Alcohol Concern Cymru, said: “There’s been a real lack of good soft drinks for adults for a long time. Many consumers who are drinking less alcohol, or who don’t drink at all, are looking for products that aren’t just sweet fizzy pop. Thankfully, things are starting to change. We’re seeing expert brewers producing quality beers at 0.5% and 0.0% ABV. We’re also seeing alcohol-free premixed drinks, such as the pub classic, the GnT. A number of these new drinks have reached supermarket shelves. Our hope now is that both alcohol-free beer and alcohol-free GnT will become a normal offering in pubs and bars across the country.”
Since coming to market in December 2015, Teetotal G’n’T is now stocked in a wide range of pubs and restaurant across Lancashire as well as in farm shops and upscale retailers such as Harvey Nichols and Fenwick’s. Earlier in the campaign, their marketing in Lancashire was supported by The Samuel James Group.
To build on the current success of Teetotal G’n’T, a new drink Teetotal ‘Cuba Libre’ will be launched at The Northern Restaurant and Bar show in March. Watch this space.
