The North West Employee Engagement Group (NWEEG) has held an insightful event exploring the Building of an Inspirational Employer Brand.
Held at Veka, in Burnley, the event welcomed a range of speakers including ‘The Sleep Geek’, James Wilson, who spoke about the importance of getting a good night’s rest in for productivity and how 8 hours of sleep isn’t necessarily ideal for everybody.
The Group, founded in 2014, has over 200 members and is the North West’s leading employee engagement membership group, connecting HR professionals and business leaders with engagement specialists and peers. They present evidence and real-life, practical experiences of how business leaders have successfully engaged with their teams and subsequently improved their businesses as a result.
Head of Human Resources at Veka UK, Gabriela Hammond, illustrated the employee focussed direction Veka UK has taken, leading to the firm winning the Employer of the Year category at this year’s Red Rose Awards.
Andrew Henderson, one of six NWEEG leader, said: “We were delighted by the quality of speakers at today’s event. The importance of building an inspirational employer brand was showcased superbly.
“NWEEG holds bi-monthly events throughout Lancashire and seeks to encourage businesses across the North West to better engage with their people, their customers and stakeholders.
“Together we want to make the North West of England the best place to work in the world.”
