Blackburn digital marketing agency Twentyone has won a four-way pitch to provide social media for Lancashire Tea.
The winning pitch was based on the concept #HowLancashireAreYou – a celebration of Lancastrian vocabulary, mannerisms, idiosyncrasies, personalities, places, people and moments that are unique to the region.
Encompassing graphic design, video, user-generated content and engagement, the campaign will roll out across Facebook, Twitter and Instagram.
Twentyone managing director Sam Fletcher said: “As a proud Lancastrian company, we are exceptionally pleased to be working for Lancashire Tea. The #HowLancashireAreYou campaign will be a proud celebration of what it means to be Lancastrian – either living in Lancashire now or as an expat, yearning for a taste of home!”
With a team of nine based at Trident Way, Twentyone provides web design, web development, SEO, Google AdWords, conversion rate optimisation, digital consultancy, social media marketing and email marketing.
Lancashire Tea brand manager Ginette Monkcom said: “We were looking for a true Lancastrian voice to represent Winning Cuppa, Twentyone really shone through as a great fit for the brand. We look forward to working with them and developing the #HowLancashireAreYou campaign.”
