A Chorley-based public relations agency has been recognised nationally for its work on a popular campaign.
Multi award-winning, KRPR, will now go up against four major players in the food industry after its Wall’s Pastry Helping Hand campaign has been shortlisted at the Food and Drink Federation Awards.
The campaign, which offered the unsung heroes and community groups of the UK a chance to win a bumper makeover project, has been shortlisted in the Community Partner category.
“We’re absolutely over the moon to see our Helping Hand campaign shortlisted at a major awards ceremony,” said Kara Rose, managing director at KRPR.
“The campaign was a real hit nationally; we were inundated with entries and some of the stories were truly magnificent and very humbling making it a very difficult job for our panel of judges.
“It’s always nice to see our campaigns recognised at awards, a lot of work goes into the planning and execution and it is a real testament to the team to have reached the finals in these coveted awards. Helping Hands was particularly rewarding as a community-based business really did benefit from the prize. All eyes are now on the ceremony where we hope Helping Hand can claim the award.”
NEMI Apito, Nestle UK, RSSL and Premier Foods are also shortlisted for the award. The Helping Hands campaign, which ran throughout 2017, saw the Little Lounge Play Café, tucked away in Pontrypridd, Wales, claim the prize.
A team of Handy Helpers were deployed and over the space of a week completed a project which saw a unique sensory garden built.
Starting in May, hundreds of nominations were received when communities up and down the UK were asked to submit details of an area of their society that deserved a makeover and makes a real difference to the community and after a tough judging process, the Pontypridd café were named the winners.
The FDF awards are fast becoming the industry benchmark of excellence for innovation, competitiveness and talent.
Each year, companies from across the food and drink supply chain enter the FDF Awards and over 500 guests come together to celebrate the winners at the FDF Awards ceremony.
Winners will be announced at an awards ceremony on Thursday, September 20th.
