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Tuesday, July 23, 2024

New Lytham accommodation provider adopts a different mode

A new concept in tourism and leisure accommodation will be boosting Lytham St Annes’ bed-spaces, operating in an entirely different ‘mode’ from anything else within the town and spreading economic benefit throughout Lytham’s economy.

Mode Lytham: The Place to Stay will be a sister venue to its namesake on St Annes’ promenade.  It will replicate the first Mode’s high-quality focus, but differentiate itself by being a room-only, 16-room, stylish stayover accommodation, designed to meet the diverse needs of both those arriving in Lytham at weekends and the others who visit Lytham during the week.

The new ‘Mode Lytham: The Place to Stay’ will take shape over the winter and early spring, with a long-term lease on the building, formerly the Woks Cooking restaurant on the corner of Clifton Square and Henry Street, having been signed.

An extensive transformation of the two-storey building into a comfortable boutique-style guest accommodation will take place in the months ahead.  Once it opens its doors, the venue will be a much-needed stay-over option for those weekend leisure-seekers travelling by train to enjoy the vibrant Lytham bar and restaurant scene to the full.

On weekdays, it will provide accommodation for businesspeople needing somewhere to stay, whilst temporarily working for or with some of the area’s biggest employers. It will also cater for the on-trend friends-and-family visitor catching up with relatives living in the area.

As Mode Lytham: The Place to Stay’s business model is room-only, some guests may look for breakfast and dinner options within Lytham, providing an opportunity for other businesses to profit from their spend.  Mode’s owner, Andrew Whitaker, is already seeking collaborations with cafés and restaurants, whilst also putting together an add-on option of a goody-bag of food that can be delivered to the rooms of the peckish.

Andrew Whitaker, said: “Mode Lytham is being designed with the specific needs of visitors to the town in mind, with the concept tailored around precise requirements and consumer demand.

“We have chosen to go down a room-only route to keep the price affordable and encourage visitors to eat out and enjoy Lytham’s many restaurants and bars.  When there is so much to enjoy on the doorstep, we do not wish to provide guests with meals they do not want, or get them up early for breakfast, when they wish to relax and slumber.

“At weekends, it will be a venue at which visitors can get their head down and not worry about catching the last train home.  During the week, it will be one that becomes a convenient and comfortable in-and-out base for business or family engagements.  In short, it is a 21st century accommodation option, built around the 21st century customer.”

MP for Fylde, Mark Menzies, is backing Mode Lytham: The Place to Stay to get the footfall it is targeting and believes it will spread benefits throughout the local area.  He said: “I am excited and keen to welcome Mode Lytham to the town, as its arrival will create employment for ten people, bring extra leisure spend to Lytham and keep it here for longer, and provide much-needed additional bed-spaces.

“The creation of Mode Lytham will also help redevelop a property within the town centre and generate custom for cafés, food retailers and eateries wanting to increase footfall or find another revenue stream. Projects like this are just what Lytham needs.”

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