14.7 C
Lancashire
Monday, July 22, 2024

Marketing Lancashire launches a county-wide recovery plan. #RedefiningLancashire

With so much uncertainly still facing the tourism and hospitality industry and as the country awaits the government roadmap that we hope will at least give some more clarity, Marketing Lancashire has today launched ‘Redefining the Rule of Six – a recovery plan for Lancashire tourism and hospitality’.

The tactical plan, developed in consultation with Lancashire’s local authority stakeholders and the LEP’s Tourism, Culture and Place sector group, as well as Marketing Lancashire’s Board and Visit Lancashire partners, sets out six key priorities to help the sector through 2021 and into 2022. It is designed to act as a bridge through to the development of an extensive sector development strategy with a view to long-term, sustainable growth.

Rachel McQueen, Chief Executive of Marketing Lancashire says “It is critical that we make every effort to support the sector during this extended lock down, and put plans in place to build consumer confidence as soon as we are able to do so, focused on making Lancashire a must-visit destination once travel is allowed.

“Right now, we need practical action plans to help businesses survive and ensure that they are able to generate maximum income when they are able to welcome visitors back in a safe, covid-secure environment. Lancashire has demonstrated its commitment to the health and wellbeing of both our residents and visitors, with hundreds of businesses signed up to the national ‘We’re Good to Go’ standard. We need to make sure that everyone is aware of what we have to offer across the county.

“Lancashire is 80% rural, with 137 miles of coastline and an incredible variety of attractions and accommodation options. We fully intend to be promoting Lancashire’s offer as soon as it is possible for our tourism and hospitality businesses to welcome visitors back.”

The ‘Redefining the Rule of Six – a recovery plan for Lancashire tourism and hospitality’ document is available at MarketingLancashire.com where visitor economy businesses, keen to know more about the national ‘We’re Good To Go’ scheme, can also find further information.

spot_imgspot_img

Latest

Rafael Nadal offers scathing verdict on defeat to Borges in Swedish Open final

Rafael Nadal has said it would have been "difficult"...

Jake Paul: Tyson says ‘clock starts’ for Netflix fight date after Perry KO

Boxing icon Mike Tyson has said he is counting...

Bespoke wins Wiserr lead generation contract

Digital marketing agency Bespoke has won a digital marketing contract with Wiserr to...

Dad jailed for murdering two-year-old son

A man has been jailed for life for the...
spot_img

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Body found in search for Jay Slater missing in Tenerife

Spanish police say they have found human remains during...

Rafael Nadal offers scathing verdict on defeat to Borges in Swedish Open final

Rafael Nadal has said it would have been "difficult"...

Colne gears up to host major British cycling event

Some of the top riders in the country will...

HAD & CO recognised as ‘most influential female-led architectural practice’

Female-led architectural practice HAD & CO based in Burnley,...

More News

Legal expert reveals steps to take after personal data breaches

A legal expert has outlined what to do if your personal data has been breached following cyber attacks on the NHS and Ticketmaster. A data...

Tips to make your next business meeting a success

Meetings are crucial for almost any business, allowing employees, managers and executives to share ideas, provide updates and discuss goals that are relevant to...

Should UK firms outsource their financial management?

The UK has thousands of financial adviser firms that can help firms of all sizes and types with their financial management needs. But just...