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Thursday, July 25, 2024

Hotter celebrates £120k fundraising milestone with launch of Daffodil Wellington boot design

Hotter Shoes, the UK’s biggest footwear manufacturer, is celebrating raising more than £120,000 for Marie Curie with the launch of its latest limited edition charity partnership design.

Since choosing Marie Curie as its charity partner in 2018, Hotter has now raised more than £120,000 with the sale of more than 7,000 pairs of limited-edition daffodil footwear designs. This impressive fundraising milestone amounts to the equivalent of 6,000 hours of Marie Curie expert care and emotional support from a Marie Curie Nurse or more than 666 night shifts.

This year’s limited-edition design, Blossom, is a Wellington boot with a daffodil print design exclusively created for the firm’s partnership with Marie Curie. For every pair of Blossom Wellington boots sold, £10 will go to Marie Curie; helping to fund expert care and emotional support from a Marie Curie Nurse to care for someone living with a terminal illness. Marie Curie continues to be on the frontline during the coronavirus pandemic, providing nursing care and support in people’s homes and hospices.

Designed at the firm’s Skelmersdale headquarters, Blossom features yellow back panelling and lining; with a navy sole and toe-bumper. The Wellington boot retails at £49 and is available to buy from Hotter.com.

Throughout the partnership with Marie Curie, Hotter staff members have also organised several fundraising activities including treks, a Great Hotter Tea Party and bake sales. The business, which has over 4m customers in the UK and overseas, has pledged to continue supporting Marie Curie for the next two years.

Ian Watson, CEO at Hotter, said: “We look for the perfect fit in everything we do and when we first spoke to Marie Curie we felt that was exactly what we had found. I’m immensely proud of our staff for this outstanding fundraising campaign and we’re not stopping here; we have lots more planned for the future
“Our customers have played a huge part in us being able to raise this amount for charity and more than 7,000 of them are proudly wearing our limited-edition Daffodil shoes and boots. We are so proud that we are able to bring them the Blossom Wellington Boot to celebrate our collaboration with Marie Curie for 2021.

“During the past 12 months, we have accelerated Hotter’s transformation to a digital-first business to adapt to the challenges presented by the Coronavirus pandemic. Alongside this, it is more important than ever before to remain true to our values of supporting amazing causes such as Marie Curie. We are absolutely committed to fundraising as much as possible as they navigate the impact on fundraising streams caused by the pandemic while continuing to deliver vital, frontline support across the UK during these tough times.”

The launch of the Blossom Wellington boots comes as Marie Curie launches its annual major fundraising Great Daffodil Appeal throughout March, which has been raising awareness and funds since 1986.

Michelle Martin, Director of Development and Communities at Marie Curie, added: “We always look forward to Hotter’s latest daffodil design and this year’s doesn’t disappoint. The Blossom Wellington Boot is perfect for those daily walks and any new gardening enthusiasts out there. But what’s most important is the money this will raise for Marie Curie at a time when we’ve never needed it more.

“Fundraising for our Great Daffodil Appeal will be significantly affected this Spring for the second year running so we are hugely grateful for Hotter’s incredible support that has seen them raise over £120,000 since our partnership began.

“It is partners like Hotter, their incredible staff and customers, that make it possible for our frontline Nurses to continue being there for dying people and their loved ones.”

Marie Curie are dedicated to helping people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, as well as providing emotional and practical support. Marie Curie fundraise in order to provide care and support to people living with a terminal illness and their families while helping to fund research and campaign for better ways of providing end of life care.



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