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Thursday, May 23, 2024

World’s largest play structure selects Manchester agency Ultimate as tech partner

Manchester based digital agency Ultimate are thrilled to have been selected as technology partner for Lilidorei at The Alnwick Garden. Scheduled to open in Spring 2023, the world’s largest children’s play structure at The Alnwick Garden will become one of Northumberland’s “must-visit” attractions. 

The Duchess of Northumberland is behind the creation of the magical village of Lilidorei, a £15m project which will bring a whole world of mythical creatures to life – all connected via giant slides, zip wires and climbing structures. 

Ultimate will be working in partnership with the team at The Alnwick Garden and web agency Blumilk to bring this project to life digitally and facilitate a seamless online ticketing journey.

Jon Walker, CCO at Ultimate said of the project: “We’re really looking forward to working with such an inspiring and innovative attraction! Ticketing systems can be challenging and make or break the customer’s experience when it comes to planning a visit. We’re excited about creating the very best human-first booking journey for visitors and producing a booking experience befitting of this brilliant attraction.”

Lilidorei at The Alnwick Garden will also be featured in a six-part documentary on Channel 4, which will tell the story of its inception through to its grand opening later this year. 

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