Dr. Oetker’s Artisanal Premium Pizza Boosts Sales and Customer Satisfaction for Holiday Inn

  • Holiday Inn Preston has enhanced its menu offering by partnering with Dr. Oetker Professional to launch a new pizza range
  • Available in the restaurant, bar and via room service, the new addition has led to notable improvements in key areas of the business
  • The hotel cited the exceptional artisanal quality as one of many reasons both staff and customers love Pizza Perfettissima from Dr. Oetker Professional
  • The Preston based hotel has plans to expand the offering further across its other franchise hotels


Holiday Inn Preston has reported major improvements in sales, customer satisfaction and waste since onboarding Dr. Oetker’s new authentic Italian style pizza offering Pizza Perfettissima back in October 2022.

As part of an IHG trial, Holiday Inn in Preston started stocking the new premium pizza range to add a higher quality pizza offering to its menu without compromising on back of house simplicity.

Since the partnership began, the hotel has recorded an incremental rise in sales, with Pizza Perfettissima quickly becoming one of the top 3 menu items.

Presented to customers on a serving board with a pizza cutter, the artisanal look and taste has sold itself to customers and given the hotel reassurance they are delivering a deliciously authentic pizza experience to guests.

Pizza Perfettissima is easily customisable and made from extra-long-fermented dough, prebaked in a stone oven for a deliciously soft texture and rustic handmade appearance. The journey from frozen to ready-to-serve takes only up to 8 minutes, perfect for serving to time-short hotel guests and promising to maximise food sales. Currently Holiday Inn serve Margherita and Salame flavours but have ongoing discussions towards onboarding more flavour options.

Michelle Lonsdale, General Manager at Holiday Inn Preston said: “We have tried so many pizza options on our menu, but none have been quite the right fit.

“We know Dr. Oetker is a high-quality brand, and this really shows with the quality of the toppings, the look and feel of the Pizza Perfettissima range. It really does have the wow factor compared to other pizzas and looks like an authentic pizza oven pizza!

“The range is quick and easy to prepare so we have happy staff in our kitchens who are proud of the product they serve. Plus, our customers love it, and we’ve seen an increase in spend per head, had zero complaints and are reducing waste.”

Senior Brand Manager at Dr. Oetker Professional, Richard Cooper, says: “Since launching Pizza Perfettissima with Holiday Inn we have had nothing but positive feedback and it is great to see both customers and team loving our new delicious pizzas, as well as helping the business grow their food sales.

“We’re happy to be able to provide Holiday Inn with a great pizza experience hailed by both staff for its quick preparation and cooking time and with customers, thanks to its premium look and delicious taste.”



Police urge two potential witnesses to come forward

Police are asking for help to identify two men...

Drug drivers told ‘get help or get caught’ this Christmas

A new campaign urging drug drivers to 'get help...

West Indies v England 2nd ODI: Preview, team news and how to watch

The State of Play Having endured a torrid Cricket World...

A PT shares the 5 exercises you should be doing this Christmas

A fitness guru spills the beans on the TOP...

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Free Bets: The Best Sign-Up Offers December 2023

When players sign up for a site for the...

Wiegman targeting glory for England and Team GB

Sarina Wiegman is hoping her England side can achieve...

Cornwall at the Forefront of England’s Green Energy Movement

A new study indicates that Cornwall's households lead England...

More News

Sends signs with an advanced AML screening provider Sumsub 

Electronic Money Institution Sends now partners with Sumsub, the leading verification platform for monitoring fraud. This cooperation reduces fraud and verification hurdles and makes...

AMD Design Award 2023: Illuminating Sustainable Creativity and Innovation

The AMD Design Award 2023 contest, designed for CG and media artists and creative students, has culminated, unveiling its winners. Focused on promoting sustainable development...

Exploring Global Identity Theft and Regional Responses: An Analysis by 3D Chess Media

3D Chess Media explores the escalating global issue of identity theft and how different regions are developing tailored responses to this challenge. As digitisation and...