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Thursday, June 13, 2024

Edwards Lifesciences Launches European Promotional Bus Tour to Train Surgeons

Edwards Lifesciences, a prominent medical technology company, has commenced a comprehensive promotional bus tour across Europe aimed at training surgeons in the latest advancements and products in heart-valve surgery.

To create an exceptional training facility, Edwards Lifesciences has partnered with Roadshow Promotions, a specialist in custom vehicle conversions and promotional tours. Through their expertise, one of the buses has been transformed into a cutting-edge training facility equipped with state-of-the-art technology and training materials. These single-decker event buses will travel to hospitals throughout Germany, Switzerland, Italy, France, Spain, and the Netherlands, offering hands-on training to surgeons and medical professionals on the latest techniques and products in heart-valve surgery.

The European tour is part of Edwards Lifesciences’ enduring commitment to innovation and education within the cardiovascular medicine field. By educating and training hundreds of surgeons, the company aims to provide less invasive surgery options for critically ill patients, enabling them to lead longer, healthier, and more productive lives.

Roadshow Promotions, with over two decades of experience in vehicle conversions and promotional bus tours, collaborated closely with Edwards Lifesciences to plan the multi-country tour and design and construct the mobile training facilities. The buses feature various training stations, including a fully equipped operating room and a demonstration area for product displays and presentations.

Natasha Greenley, Director of Roadshow Promotions, expressed pride in being selected by Edwards Lifesciences to showcase their cutting-edge products. The close collaboration between the two teams ensured that the buses deliver a unique and immersive training experience for medical professionals.

The promotional bus tour represents just one of Edwards Lifesciences’ numerous initiatives to support the training and development of medical professionals in cardiovascular medicine. The company remains dedicated to advancing the field through research, education, and innovation, consistently staying at the forefront of medical technology in the cardiovascular space.

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


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