15.6 C
Tuesday, July 23, 2024

Roadshow Promotions Welcomes Seasoned Professional to Drive Innovation and Growth

Roadshow Promotions, the industry-leading bus promotions company, is pleased to announce the appointment of David McCallum as their new Partnership Director. With over three decades of experience in the field, McCallum has collaborated with renowned industry players and will be instrumental in driving the company’s growth.

In his new role, based in Glasgow, McCallum will spearhead the development of Roadshow Promotions’ offerings in Scotland while fostering partnerships with organisations throughout the UK. He will collaborate with global brands, public sector entities, and creative agencies, leveraging his expertise to maximise the effective use of promotional buses for various purposes, including training, educational campaigns, awareness initiatives, exhibitions, and staff engagement.

McCallum’s invaluable insights and guidance will benefit clients across diverse sectors, including marketing, media, medical technology, charities, and the third sector. His impressive track record of successful campaigns includes notable clients such as Marie Curie, Sunderland BID, and Crimestoppers. With his deep industry knowledge, McCallum will play a pivotal role in sustaining the company’s remarkable growth trajectory.

Recognised as an industry innovator, McCallum has introduced and expanded the Agripa branding technology to new vehicles and sectors, while being among the first to integrate large-scale digital screens with promotional buses. His extensive experience stems from senior positions held at prestigious outdoor media companies like Viacom and CBS Outdoors.

Expressing his enthusiasm for joining Roadshow Promotions, McCallum stated, “I am thrilled to be part of Roadshow Promotions during this exciting phase for the company. The team has established an impressive reputation for delivering innovative and impactful promotional bus tours and campaigns across the UK. I look forward to collaborating with them to elevate the business to new heights. Our focus will be on customer-oriented innovation, ensuring that our vehicles are faster to prepare, more flexible, more impactful, and more cost-effective than ever before. We are committed to providing a rewarding and enduring journey for all.”

Natasha Greenley, Director at Roadshow Promotions, added, “David brings a wealth of experience and expertise to the role, and we have full confidence that he will play a pivotal part in driving our continued growth and success in the coming years.”

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


Lancashire launches new business board to grow local economy

An independent board has been formed with heads of...

Self-storage for home-based businesses: Expanding without the overhead

Running a home-based business offers numerous advantages, including flexibility,...

Mums who lost children to brain cancer launch heartfelt podcast

They may live 100 miles apart but Karen Kinsella...

Colne man pleads guilty to murdering housemate

A man has admitted to murdering his housemate in...

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Investigation launched following fatal fire in Blackpool

A joint investigation has been launched following a fatal...

Bespoke wins Wiserr lead generation contract

Digital marketing agency Bespoke has won a digital marketing contract with Wiserr to...

Bury author scoops Lancashire’s Book of the Year Award for third year running

A talented author from Bury has been handed a...

The Ultimate Guide to Washing Machine Repair

Tired of dealing with a washing machine that won’t...

More News

Bespoke wins Wiserr lead generation contract

Digital marketing agency Bespoke has won a digital marketing contract with Wiserr to help customers across the country to find care services in their area. Chorley-based Wiserr was launched...

GO Blackpool app launches to boost local businesses

Blackpool Business Improvement Districts (BIDs) has launched GO Blackpool, a groundbreaking mobile app designed to enhance local business engagement and improve the visitor experience. GO...

UK Home Appliance Factory Contents Go Up for Auction

NCM Auctions, a specialist auctioneer and asset management firm, is auctioning the contents of a Merseyside-based factory on behalf of Glen Dimplex, a home...