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Saturday, July 13, 2024

DM360 Direct Mail: Elevating Direct Mail Campaign Management to New Heights

DM360 Direct Mail, the direct mail service offered by leading UK-based mail distribution provider Lbox Communications (Lbox), has continued to thrive following its rebrand in 2022.

Named for its comprehensive end-to-end management of direct mail campaigns, this full turnkey service has been adopted by a diverse range of companies, including  Domino’s PizzaBuilt Environment Communications GroupIHS MarkitDraker Lettings and The Almshouse Association.

The concept for DM360 Direct Mail emerged following Lbox’s acquisition of Push Mailing, one of its former mailing house partners, in February 2021.

Push Mailing’s robust infrastructure and extensive direct mail expertise, now under Miranda Crerar, who serves as Partnership Director at Lbox, enabled the company to expand its services, encompassing mail and hand fulfilment, data sourcing, management, cleansing, and enhancements in print and delivery capabilities.

“The acquisition of Push Mailing was pivotal for our current position,” explains David King, CEO of Lbox. “It not only expanded our capacity to serve existing clients but also opened doors for a more prominent presence in the direct mail market, a natural expansion for our business at the time.”

“It was incredibly exciting to join such a dynamic, fast-growing company like Lbox,” echoes Miranda Crerar. “We shared the same values and commitment to excellent customer service, and since becoming one company, we have been well-equipped to deliver more for our customers.”

With Lbox’s capabilities expanded, DM360 Direct Mail was launched, its name reflecting the comprehensive 360-degree approach the company takes toward direct mail solutions.

“We chose DM360 because our direct mail service is genuinely end-to-end, offering expertise at every stage in the creation, execution, and delivery of a campaign,” King explains.

“From initial data sourcing to handling returns and suppressions at the campaign’s conclusion, we have experts working in all aspects of direct mail to guide campaigns from start to finish.”

As part of its comprehensive approach, DM360 Direct Mail encompasses six core services: data sourcing and management, design advisory, printing, machine and hand fulfilment, postage, and returns and suppressions.

In addition to its professional data sourcing and management services, DM360 Direct Mail specialises in Partially Addressed Mail (PAM).

By providing geo-demographic data that allows clients to identify and target addresses on a postcode level, Lbox is working to remove the obstacles previously associated with building a mailing list, enabling clients to connect with new audiences in a cost-effective, data-responsible manner.

“We have invested significant time and effort into fully understanding PAM to unlock its benefits for our clients,” King says.

“Our expertise ensures that clients can identify and reach select groups – sometimes as small as 15 households – without the need to invest significant time or resources in capturing specific addresses. This allows them to expand the reach of their campaigns by up to 30% at no extra cost and tap into a UK-wide audience of 30 million addresses without violating GDPR regulations.”

According to Lbox, what sets DM360 Direct Mail apart as a turnkey solution is that customers can choose to receive the complete package of services for their campaign or select specific services based on their needs.

“If a customer simply wants us to gather data for an upcoming campaign or to print and fulfil their mailings for them to send back, we can accommodate that,” Crerar explains.

“Flexibility was a top priority when developing DM360 Direct Mail. We aimed to adapt to the requirements of every client, whether they want us to integrate into their existing framework or take full responsibility for managing their campaigns. Our process, your way.”

DM360 Direct Mail is assisting companies in various sectors, including franchise communities, retail, estate agencies, publishers, and charities, in unlocking the full potential of direct mail in modern brand marketing.

“With the deluge of digital media and marketing we encounter daily, many may overlook the enduring power of direct mail,” notes King.

“It can be argued that in the era of digital saturation, the tangible nature of direct mail becomes more novel and appealing to modern audiences. Combined with the trustworthiness people associate with mail, it often makes these materials more unique, memorable, and engaging.”

“The goal of DM360 Direct Mail is to optimise the data, costs, and processes involved in setting up and executing our customers’ campaigns, enabling them to maximise ROI and make the most of this tried-and-true channel.”

For further information about DM360 Direct Mail and its range of services, please visit the Lbox Communications website.

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
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