10.3 C
Tuesday, April 16, 2024

Faster Britain’s Nationwide Promo Bus Tour Bolsters Connectivity Awareness

Faster Britain, the premier business fibre network in the UK, has engaged the expertise of promotional bus specialists, Roadshow Promotions, to elevate awareness and engagement among businesses for enhanced nationwide connectivity.

At the helm of gigabit-capable full-fibre network deployment, Faster Britain, energised by ITS Technology Group (ITS), is instrumental in aiding the UK government’s ambitious 2030 target of achieving 100% connectivity capability.

Roadshow Promotions, a leader in promotional bus services, is deploying a corporate-class double-decker bus to enlighten and link UK businesses with high-speed, dependable connectivity options, facilitating their growth in the digital era.

In anticipation of the 2025 copper switch-off and in line with the government’s full-fibre connectivity objectives, Faster Britain adopts an innovative promotional bus campaign to bolster its partner network and the broader UK business community’s transition to ultrafast broadband speeds, preparing them for the digital future.

The bespoke, fully branded double-decker bus will embark on a 12-month UK tour, visiting over 70 networks and collaborating with ITS’s extensive network of 500 partners. The tour will predominantly target industrial estates and business parks to engage businesses and advocate for the adoption of faster connectivity through a selection of specialist partners.

Staffed by Faster Britain experts, the bus’s journey began at the ITS Technology Group Headquarters in Warrington and will progress through the North West before extending nationwide.

The promotional bus is specially fitted to host training sessions and product demonstrations on the upper deck, while the lower deck serves as a welcoming branded area for hospitality. This unique approach provides an interactive and informative experience for businesses to discover the advantages of enhanced connectivity and to gear up for the forthcoming broadband evolution tailored for UK businesses.

The tour’s route planning and permissions have been meticulously organised, guaranteeing effective audience outreach. Roadshow Promotions will provide a dedicated driver to ensure the tour’s seamless and efficient execution.

Christina Gatcliffe, Marketing Manager at Faster Britain, expressed her enthusiasm: “We are thrilled to have partnered with Roadshow Promotions for this important initiative. Their expertise in route planning, logistical advice and attention to detail, especially in navigating the London locations, has been invaluable.

This bus and its tour represent our commitment to making gigabit-capable connectivity accessible and understandable to all. The bus will host connectivity clinics, providing practical advice and insights into the transition from copper to fibre.

It aims to educate and empower businesses, showcasing how faster, more reliable internet can transform operations and drive growth. We are delighted with the impact the bus is already having.”

Natasha Greenley, Director at Roadshow Promotions, commented on the initiative: “It’s fantastic that one of our buses is able to play its part in helping businesses connect with the new generation of business broadband.”

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


Innovations in Oven Cleaning: Staying Ahead of Industry Trends

Business success comes with prudent choices. One such choice...

Man jailed for life after murdering his father in Preston

A man has been jailed for life for murdering...

The Fastest Growing Automotive Market Segment: Electric Vehicles

In today's rapidly evolving automotive landscape, hybrids and EVs...

Archi-tot needed for housebuilder’s 50th anniversary

A Lancashire housebuilder is recruiting for an ‘Archi-tot' as...

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Man jailed for life after murdering his father in Preston

A man has been jailed for life for murdering...

incspaces launches all-in-one Virtual Office and Desk Space subscription

incspaces, a leading provider of innovative workspace solutions, is...

Get £30 in Free Bets for Grand National – Sky Bet Welcome Offer

If you are looking for top Grand National betting...

Grand National 2025 Betting Tips: Top Tips and Predictions

The Grand National is a highly-anticipated event, and with...

More News

Launch of Exclusive Coach Service Linking 14 UK Cities to Alton Towers

TheCoachCompany.co.uk is delighted to announce an exclusive transportation arrangement with Alton Towers, bringing the magic of Britain's beloved theme park closer to enthusiasts everywhere. For...

Public transport safety officers now patrolling Lancashire buses

Specially trained Public Transport Safety Officers are now patrolling buses and bus stations around Lancashire. The new trial project is aimed at tackling anti-social behaviour...

Heathrow Airport transfers: Navigating your journey with ease

Heathrow Airport transfers, as one of the most dynamic air terminals from one side of the planet to the other, demands capable and reliable...