Preston City Council has agreed a 15-year lease with the Northern Lights Group (NLG) for a new food hall at Animate, the £45+ million entertainment and leisure complex, which is being delivered by Maple Grove Developments.
Animate has already attracted big names such as Arc Cinema and Hollywood Bowl, several national food retailer brands, forming part of the city’s ongoing regeneration programme.
The Northern Lights Group will create and run a cocktail bar and four bespoke food kiosks to be let to small businesses.
The Northern Lights Group is one of the region’s largest independent hospitality groups. Speaking on behalf of the company Joe Foster said: “This is another incredibly exciting opportunity for us. As part of our growth strategy, we have been identifying new locations across the region, and Animate is the perfect fit. We look forward to opening our doors in early 2025 and serving the people of Preston with delicious food.”
Andrew Dewhurst, development director at Maple Grove Developments, said: “The Northern Lights Group is well accustomed with the concept of food halls, successfully operating throughout the North West. Choosing Animate for this latest food hall concept only adds to the draw of Preston as a place to visit.
“In terms of the site development, Eric Wright Construction is continuing to make excellent progress. The brickwork is nearing completion, the tenterhook panels are installed, and the majority of the glass panelling is in place. We’re working towards a completion date this autumn. The tenants can then begin to fit out and furnish their units before Animate launches in early 2025.”
Animate is one of six major projects planned under Preston’s Harris Quarter Towns Fund Investment Programme.
Deputy leader of Preston City Council, Martyn Rawlinson, said: “Our ambition for Animate has always been to provide independent operators to be part of this Council-owned entertainment and leisure development and trade alongside national brands which will help build a resilient and inclusive economy for all. Having the Northern Lights Group at Animate will help us deliver an attractive offer for the people of Preston and wider Lancashire while contributing to the city’s ongoing social and economic regeneration.”
Northern Lights Group will run the bar unit directly, but will be looking to recruit local operators for the other food outlets. The company has a strong social value ethos and provides ‘back into work’ training and ongoing support to local, start-ups and new food kiosk operators in the Food Halls through its business operation model. Its commitment to social value is supported by the Council, which will work with the Northern Lights Group in line with its ongoing commitment to Community Wealth Building in Preston.
Preston was awarded £20.9m from the Government’s national Towns Fund initiative in March 2021, and the Harris Quarter is a unique part of the city centre undergoing a £200m investment programme to transform its historic buildings, sites and public realm into a diverse culture, leisure and employment offering.
John Chesworth, chair of Preston Towns Fund Strategic Board, added: “Animate is a major asset in the city’s regeneration as it will help draw more people into Preston, but it’s acting as a catalyst for further growth and as footfall increases, we’ll undoubtedly see businesses want to invest here.”
