ProDataStack has unveiled a major step in its evolution by partnering with Data Talks, a prominent sports customer data platform.
This collaboration will enable ProDataStack to integrate Data Talks’ technology, allowing professional athletes to optimise their personal branding by harnessing first-party data across digital channels such as websites, email, and social media.
ProDataStack has already been helping athletes to develop and sustain direct engagement with their fanbase, and this latest move reinforces its commitment to enabling them to control these relationships throughout their careers, regardless of club changes, events, or post-career pursuits.
Fiona Green, founder of ProDataStack, stated: “One of our key messages is to encourage athletes to start building their first-party databases. In Data Talks, we’ve found the ideal partner to turn data insights into the kind of incredibly valuable personal brand comms that can help to secure an athlete’s long-term future.
“We’re providing an opportunity for our clients to talk directly to their fans. As ProDataStack adds marketing technology functionality to the core software, our clients can now own those relationships and take them with them as they move from club to club, event to event, through their on- and off-field activities, and into their post-playing careers.”
She continued: “Combining the functionality the data ProDataStack produces with the functionality of Data Talks’ platform is a perfect next step for any athlete serious about extending their brand influence.”
Data Talks, which works with key organisations such as the Swedish Golf Federation, Austrian Ice Hockey Association, Collingwood Football Club, and IFK Goteborg, is also set to strengthen its own expansion through this partnership.
Stefan Lavén, founder & CEO of Data Talks, commented: “We believe owning and activating fan relationships is the key to long-term success in sports. By partnering with ProDataStack, we are giving professional athletes the same opportunity that clubs and organisations have had – to harness their data for strategic engagement.”
