Perpetuus Advanced Materials has announced a strategic joint venture with Asiatic Rubber Pvt. Ltd. to expand production of its graphene-enhanced natural rubber masterbatch throughout India and Asia. The partnership follows the company’s successful launch of its eco-innovative elastomer solutions, designed to redefine sustainable materials in the tyre industry.
The agreement will see Asiatic’s facility undergo extensive upgrades to enable production of graphene natural rubber carbon black masterbatch, already under review by several of India’s leading multinational tyre brands.
Building on this initiative, Perpetuus is negotiating with Kerala Rubber Ltd. to develop a new 80,000 sq. ft. manufacturing site in Kottayam, Kerala. Scheduled to begin operations in 2027, the plant will produce high-volume graphene masterbatches for tyres and industrial rubber products such as belts, gaskets, and retreads.
The collaboration aligns with India’s broader vision to lead in advanced materials and green manufacturing, transforming Kerala into a global hub for graphene-based elastomer production. It also strengthens Perpetuus’s global strategy to create scalable, sustainable, and high-performance materials for the modern economy.
Perpetuus’s graphene masterbatch technology significantly improves tyre longevity, traction, and energy performance while reducing harmful chemicals. Delivered in a ready-to-use sheet format, it helps manufacturers lower operational energy needs, minimise dust emissions, and enhance safety within production environments.
“This strategic partnership demonstrates the commercial maturity of our technology.” said John Buckland, CEO of Perpetuus Advanced Materials. “We’ve moved from launch to regional production, and shortly to global scale-up with our Indian partners who share our vision for next generation, high performance, and sustainable materials.”
In parallel, Perpetuus is expanding its product development to include sustainable reinforcing materials such as recovered carbon black (rCB) and Tyre Derived Polymers (TDP), creating a new generation of graphene-enabled circular elastomers. The company is also developing graphene-enhanced synthetic rubber masterbatches to support global manufacturers seeking to reduce their environmental impact while elevating performance.
For more information on Perpetuus Advanced Materials, visit PerpetuusAM.com.
