Youtility, the behavioural analytics firm serving financial institutions and data aggregators across the UK and US, has appointed Vijay Perincherry as Chief Data Scientist. The move underscores Youtility’s commitment to enhancing its data innovation capabilities and leadership strength.
With over two decades of experience, Perincherry brings deep expertise in analytics strategy and behavioural modelling across the finance and technology industries.
He graduated from the Indian Institute of Technology and earned his Ph.D. from the University of Delaware. For the past ten years, he served as Chief Data Scientist at Indiggo, developing intelligent frameworks that helped leadership teams enhance decision-making and operational efficiency.
Prior to that, he co-founded Discourse Analytics and led the company as Chief Science Officer for more than a decade, pioneering personalised digital experiences within higher education. A recognised authority on ethical AI, Perincherry continues to advise multiple organisations on responsible data practices.
“When I first recognized the unique potential of our initial comparison services, I saw more than a tool. I saw the ability to understand why customer actions are taken, or not taken, at scale,” CEO Tyler Boyd said.
“Members of the Youtility executive team have worked alongside Vijay for years. When they introduced me to him it was clear that his approach represented the natural evolution of our product, already proven with partners like Santander and Virgin Money, toward a global model of behavioural, humanistic connectivity in an AI-driven world. I was thrilled when he said he wanted to join our growing team.”
As Chief Data Scientist, Perincherry leads Youtility’s data strategy, advancing the company’s proprietary behavioural models and predictive analytics frameworks. His focus will be on enhancing the platform’s ability to process behavioural signals from actual human interactions and translate them into actionable intelligence that drives measurable business outcomes across the customer lifecycle.
Youtility Head of Innovation Adam Wise said: “For years: systems without spark, surveys full of misconceptions. Now we observe actual choices – what people do when presented with real decisions. Vijay makes that behavioural data actionable. He wanted in. This is just the beginning of something massive.”
Launched in 2024 with its first client Santander, Youtility partners with institutions across US and UK markets to deliver behavioural intelligence for customer acquisition, activation, and retention.
“We are modeling intent and validating at scale with actual consumer actions,” Tyler Boyd added. “It’s a system that not only interprets data but understands how to connect with every person uniquely.”
Operating from London’s Mayfair and Richmond’s West End, Youtility recently closed the first tranche of its Seed+ funding round.
For more information about Youtility, visit www.youtility.co.uk.
