Pets Choice Ltd returned to Crufts with not one but three brands, marking a first for the leading pet food manufacturer.
Popular pet food brand, Webbox Natural, attended Crufts for its second consecutive year and showcased the teaser campaign for their upcoming television commercial, while brands TastyBone and Meatiful made their Crufts debut.
TastyBone, the UK’s leading manufacturer of nylon chews and edible treats was awarded the Queens Award for Enterprise in 2017, and their first Crufts show was a huge success.
Camille Ashforth, TastyBone product manager, said of the debut: “Crufts was a great opportunity to speak with consumers and educate them about the TastyBone brand and each of the different ranges. The brand was very well received, and we are already planning how we can make next year bigger and better!”
Also new for Crufts 2018 is hypoallergenic and gluten-free dog food brand Meatiful. After launching at PATS Telford in 2017 and being unleashed to the public at Discover Dogs in October, Meatiful took their single-source protein sausages to the world’s largest dog show where they were a sell-out!
Julie Butcher, head of marketing at Pets Choice Ltd said: “Crufts is always an excellent show for us and a fantastic opportunity to meet consumer and trade customers and this years did not let us down. Both TastyBone and Meatiful were very well received along with Webbox Natural which saw its second year at the show.
“Our teaser campaign for the Webbox Natural range also had its unveiling at the show and everyone loved the creative and fun side of the brand. All in all, it was a standout show for all three brands and we can’t wait to return in 2019.”
