LANX Group Limited has announced the launch of LANX, an English shoe company, with international influence, creating Proper Shoes.
LANX was created by Marv (Marco Vaghetti), a Lancashire born footwear enthusiast. The brand was developed whilst he was travelling around Asia for 6 months, where he visited 10 countries and countless shoe designers and manufacturers, learning how to make footwear and searching for creative inspiration.
Founder & Creative Director Marco Vaghetti commented, “In 2016 I didn’t know how to make a shoe, so I am very grateful to the many people I have met over the last 2 years who have helped me reach this exciting stage. LANX represents a brand which is proud to be English and open to international influence, a mirror image of the best modern day British values. When you wear LANX shoes you should know, our footwear is quality, prepare for an adventure, expect the best nights of your life.”
Like the great Manchester United and Arsenal football sides of the 90s, LANX has fused overseas flair with solid British tradition. A six-month adventure across Asia, working, learning and drinking with some of the best craftsmen in the world inspired their debut AW18 collection.
LANX design business-casual shoes. Reassuringly sturdy with a twist of elegance. Modern shoes in which to work hard, play hard and look good in for any occasion. Each collection has unique embossments, stylish broguing, the finest leather and British sourced textiles. Every shoe is stamped with the LANX rose and the brands mascot, a ballsy British White bull.
LANX do not mass produce, they create limited release shoes, with as few as 30 pairs manufactured in some styles. Each style of shoe is designed and tested in Whalley England, to meticulously high standards.
The LANX website and AW18 range will be officially launched online on the 26 May 2018, with a teaser campaign beginning in April 2018. To celebrate LANX will be hosting a launch party on the 26 May at; Nushu, 29 King Street, Whalley, Lancashire, between 12.00-18.00.
