The media and communications for one of England’s most historic hotels will be handled by a Chorley PR agency who boast a wealth of experience in the hotel and hospitality industry.
With its doors currently closed, management at The Feathers Hotel in Ludlow have appointed KRPR to handle all pre and post opening PR and social media as well co-ordinating the hotel’s re-opening over various stages.
The hotel, which dates back to 1619, is now under new ownership having been acquired by Crest Hotels for an undisclosed sum.
Crest Hotels is a privately owned and managed hotel group and the 17th century, 40-bedroom hotel is the latest addition to the company’s portfolio.
Since coming on board, KRPR have already assisted with the new ownership announcement and Kara Rose, managing director at the Chorley-based firm, said: “I am delighted the agency can be involved with such a notable and iconic hotel.
“The Feathers is steeped in history and it has been great learning about its past but more importantly, planning for its future.
“We’ve put together a detailed communications plan which will assist the opening and already, we’ve had tremendous results in both local, trade and regional press. What is clear from the outset is that people really do support Crest in ensuring the hotel can once again re-open its doors for business and we look forward to working with the hotel team with effective PR tactics and digital support to create as much buzz and awareness as possible on a national scale.”
The purchase of the historic Feathers Hotel comprises 40 bedrooms, reception area, four function rooms, restaurant and bar; all of which will benefit from a soft refurbishment and modernisation that ensures all customer touch points retain the charm and character the hotel is famous for, having once been described as the most handsome hotel in the world.
Crest is investing over £1m to re-position the property, which includes an aesthetic makeover to public areas, rooms and the function suite, a new tea room as well as complete new plumbing throughout.
Jason Hiley, Group Operations Director at Crest Hotels added: “Having spoken to Kara at length, it was clear that their passion, enthusiasm and experience in the hospitality industry is second to none and we are delighted to have them on board. It is an exciting time for The Feathers and by having such a well-connected PR agency by our side we know they will ensure we leave no stone unturned in generating awareness, bookings and of course driving footfall to the hotel.”
