Roadshow Promotions, the industry-leading bus promotions company, is pleased to announce the appointment of David McCallum as their new Partnership Director. With over three decades of experience in the field, McCallum has collaborated with renowned industry players and will be instrumental in driving the company’s growth.
In his new role, based in Glasgow, McCallum will spearhead the development of Roadshow Promotions’ offerings in Scotland while fostering partnerships with organisations throughout the UK. He will collaborate with global brands, public sector entities, and creative agencies, leveraging his expertise to maximise the effective use of promotional buses for various purposes, including training, educational campaigns, awareness initiatives, exhibitions, and staff engagement.
McCallum’s invaluable insights and guidance will benefit clients across diverse sectors, including marketing, media, medical technology, charities, and the third sector. His impressive track record of successful campaigns includes notable clients such as Marie Curie, Sunderland BID, and Crimestoppers. With his deep industry knowledge, McCallum will play a pivotal role in sustaining the company’s remarkable growth trajectory.
Recognised as an industry innovator, McCallum has introduced and expanded the Agripa branding technology to new vehicles and sectors, while being among the first to integrate large-scale digital screens with promotional buses. His extensive experience stems from senior positions held at prestigious outdoor media companies like Viacom and CBS Outdoors.
Expressing his enthusiasm for joining Roadshow Promotions, McCallum stated, “I am thrilled to be part of Roadshow Promotions during this exciting phase for the company. The team has established an impressive reputation for delivering innovative and impactful promotional bus tours and campaigns across the UK. I look forward to collaborating with them to elevate the business to new heights. Our focus will be on customer-oriented innovation, ensuring that our vehicles are faster to prepare, more flexible, more impactful, and more cost-effective than ever before. We are committed to providing a rewarding and enduring journey for all.”
Natasha Greenley, Director at Roadshow Promotions, added, “David brings a wealth of experience and expertise to the role, and we have full confidence that he will play a pivotal part in driving our continued growth and success in the coming years.”
