12.5 C
Lancashire
Saturday, June 15, 2024

Blackburn company raises glass to South Korean success

The Sovereign Beverage Company, a Blackburn firm specialising in making exporting easy for customers, partners and suppliers, is celebrating after continuing to achieve remarkable sales in South Korea, selling over 300,000 bottles of beer in the country during 2016. The company’s success in the country follows its attendance of a Department for International Trade (DIT) trade mission to the country.

Sovereign exports to over 60 countries worldwide at present, representing the likes of Greene King, Marstons, Robinsons, Timothy Taylor and Innis & Gunn. The company’s aim is to help its partners maximise sales growth whilst reducing the complexity and risks associated with exporting.

Sovereign’s products are listed in Home Plus, South Korea’s second largest supermarket chain. In 2015, the company’s first year in the supermarket, it sold 382 hectolitres (115,746 33cl bottles) and in 2016 the company sold 1,000 hectolitres (the equivalent of 303,000 bottles of 33cl) across the Hobgoblin and Hobgoblin Gold brands.

Sovereign products are now present in over a hundred bars, with that figure expected to reach 250 during 2017. This will be achieved with the introduction of products available on draught, with the company also hopeful of winning a listing in E-Mart, South Korea’s number one supermarket chain.

Matt Ashton-Melia, head of sales at Sovereign Beverage, commented: “There are numerous reasons for our success in South Korea. We’re in a packaging format which suits the market. We’re competitively priced. The products have a good story and have characters on the bottle which differentiates the range from most other beer brands. The products have achieved great success in their domestic market and we offer value for money – the quality of liquid, packaging, and price represents an attractive proposition to a prospective importer.

“This year we’re due to launch a quintessentially British spirit portfolio which we’re really excited about and should be a natural extension to our current business.”

Paul Stowers, deputy regional director for the Department for International Trade North West, commented: “The Sovereign Beverage Company’s success is testament to its nous in seizing the global demand for British beers, resulting in record breaking numbers for the company. Matt and his team are a great example of how the expertise UK drink companies possess is in demand all over the world. I’d like to urge other businesses seeking new markets and wishing to expand in existing territories to follow Sovereign’s lead and take advantage of the tailored advice and support available from DIT and the Exporting is GREAT campaign.”

Exporting is GREAT is a government initiative to consolidate the export support available to companies. Businesses with ambitions to export are encouraged to visit DIT’s great.gov.uk , a single digital destination for trade and investment, bringing together and connecting UK businesses, international buyers and international investors.

spot_imgspot_img

Latest

Bespoke named Best Place to Work by The Sunday Times

Chorley-based digital marketing agency Bespoke has been named by the...

Sky Bet Bonus Code 50/1 England to Wear White – Get £50 Free Bets

New customers at Sky Bet this June, ahead of...

US Open: McIlroy and Cantlay share lead after round one

Rory McIlroy and Patrick Cantlay hold a share of...
spot_img

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

US Open: McIlroy and Cantlay share lead after round one

Rory McIlroy and Patrick Cantlay hold a share of...

College sustainability expert helps homeless charity save thousands on energy costs 

Nelson and Colne College’s sustainability expert has teamed up...

Sky Bet Bonus Code 50/1 England to Wear White – Get £50 Free Bets

New customers at Sky Bet this June, ahead of...

How to keep your banking details safe online

With online banking at our fingertips, it’s never been...

More News

Lancaster shop worker fined for selling vape to underage girl

A man working in a Lancaster vape shop has been fined £916 for selling a disposable flavoured vape to a teenager without asking for...

One in three businesses in Lancashire fail test knife purchases

Trading Standards revealed that one in three Lancashire businesses failed their test purchases for knife sales. Operation Sceptre, an operation focusing on knife crime, involved...

Five Preston stores fail underage knife sales test

Five out of eight traders in Preston have failed a knives test purchase set up by Trading Standards officers and police. Young volunteers from across...