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Thursday, July 18, 2024

Bespoke Drops Internet in Rebrand

One of Preston’s longest established digital marketing agencies has dropped the word Internet from its name.

Now in its fifteenth year, Bespoke Internet has changed its name to Bespoke Digital Agency in reflection of the services it offers for the modern digital marketing environment.

Providing web design, optimisation and consultancy to a wide variety of clients, including Lancashire Sport Partnership, Begbies Traynor, Blackpool Council and Premier Inn, the company now employs a staff of 17 at its offices on South Rings Business Park, Preston.

CEO Steve Brennan said: “When we founded Bespoke in 2001, there was no such thing as a digital agency.  Websites were often a brochure or simple e-commerce website, and usability standards, conversion optimisation and paid search were much less widely used.

“Now it’s completely different, and digital marketing is a specialism in its own right.  For almost a decade we have been a specialist digital marketing agency, and so we’re evolving the branding to reflect that with more clarity.”

Along with the name change, the company has unveiled a new website with the new domain, bespokedigital.agency, providing an insight into Bespoke’s specialist services and team of digital experts.

Brennan said: “The new site will help the company to be identified as more than just a simple web development and optimisation provider.  The change gives us great focus, and distinguishes us from full service marketing agencies who aren’t digital specialists too.

“The new domain name has given our team a great SEO challenge too, and I’m pleased to report that it’s a test they have passed with flying colours – which is no less than I would expect.  It feels a big step to change the company name, and web address, but the decision is about our next 15 years of growth.”

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