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Lancashire
Sunday, June 16, 2024

Jointly promoting our successes

The Samuel James Group, from Preston, is pleased to announce that it has formed a working partnership with one of the UK’s leading promotional merchandise distributors, Bamber Bridge based Ad-Options Ltd, trading as BusinessGiftUK.com 

The two companies will work together to highlight the benefits of including quality merchandising as part of any company’s marketing channels. 

Andrew Mann, Director, The Samuel James Group observed: “One of our key brands is Business Lancashire, where we highlight good news business stories. We are delighted that, through this partnership, we will be able to lead by example and help share our experiences of raising brand awareness by utilising promotional material such as pens; umbrellas and highlighters, across both The Samuel James Group and Business Lancashire brands. 

“These experiences will be outlined in a series of joint activities throughout the next twelve months, including exhibitions; seminars and thought leadership articles.” 

In response, Steve Ward, Managing Director, Ad-Options Ltd said: “We recently celebrated being a company for over 30 years and our partnership with The Samuel James Group is the start of an exciting new chapter.

“We firmly believe that promotional material should be a core part of any marketing awareness strategy, whether it is to highlight a brand, a key strapline or vital contact details. By working with Business Lancashire, we hope to help enlighten more businesses of the benefits of the emotional connections that branded merchandise can make.”

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