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Tuesday, June 25, 2024

Nublue Dress Up Lakeland Leather’s Ecommerce Site

Magento ecommerce experts Nublue have recently launched a brand-new website for Lake District based fashion brand, Lakeland Leather.  The Lancaster agency were tasked with bringing the outfitter’s online presence up to date and in line with the performance of its bricks and mortar stores.

With conversion at the core of the rebuild, Nublue’s user experience specialists integrated UX and CRO analysis and extensive testing throughout the redesign process to deliver a customer friendly, intuitive online experience.

To enhance the customer experience further, the project integrated email marketing platform Campaign Monitor.  This allows online users to easily join Lakeland Leather’s mailing list, as well as providing transactional information to aid email marketing.

As well as improving the customer experience, the website rebuild also focussed on making the site more functional and manageable for Lakeland Leather’s own online team.  Nublue’s certified Magento developers worked to produce a tailor-made content management system, integrating the company’s own back office system to enable smooth and efficient stock and product management.

Lakeland Leather’s Ecommerce and Marketing Manager, Paul Atherton, explains more about their work with Nublue:

“We tasked Nublue with improving customer usability on mobile and tablet devices, and allowing our own team more flexibility and control over the site. They’ve delivered on both fronts; we’ve not only got a website that looks great, but works in the way we need it to. And most importantly, our customer’s seem to agree as we’re seeing a strong increase in sales.”

Michael Ashworth, Managing Director at Nublue, expressed his excitement on the new working relationship: ‘This is another fantastic example of what our team of specialists can do and it’s exciting to see them develop a new site and utilise innovative techniques such as the Agile quality management process. We’re extremely pleased with the site and look forward to continuing to work with Lakeland Leather in future.’

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