19.9 C
Lancashire
Wednesday, July 24, 2024

Fat Media launches UX lab

Lancaster based digital marketing agency, Fat Media, has invested in a new user testing facility which will form a core part of their service going forward.

The new testing facility is based in their Bristol office, and features a “lab” where users are invited by Fat Media to test websites and the digital journey with a brand.  The findings from the sessions are then used to form the basis of entire brand and communication strategies.

John French, managing director of Fat Media said: “With increased competition in all markets, the customer must now lead marketing strategy. A customer’s perception of a brand and whether they choose to buy into that brand are often led by their online user experience.  For agencies like Fat Media it means we put the customer first in any project, be it a website or a digital marketing campaign, using a robust set of user testing techniques to base our recommendations on.  It’s a big change in the industry and one that presents a huge opportunity for a digital first agency like ourselves.”

Chris Walthall, lead UX designer at Fat Media, said: “Fat Media has invested in the testing lab in Bristol, with a full mounting solution to monitor not only the person’s interactions with the website or campaign, but also their facial expressions and body language. We hope to soon add to this with eye-tracking technology. The set-up is also fully mobile, so where needed, we can take the lab to the client and of course their customers. Website development, content creation and brand strategy will all be built around the research and findings from the testing lab.  By leading a campaign this way, companies can help ensure that the digital experience of their brand communicates the right message, is engaging and leads to successful conversions.”

 

The testing lab forms a core element of Fat Media’s new Bristol office on Wine Street. The 5,000 sqft premises was recently opened with a launch event in the city, attended by local businesses and Camille Deniau from Google, who talked about the importance of the digital customer journey.

Fat Media has seen incredible growth in the last year with turnover up by almost 50% in just 12 months and staff numbers almost double. The agency now employs more than 130 people and works with major brands and clients including Typhoo, Samsung, Pork Farms and JD Sports.

spot_imgspot_img

Latest

Hull Business Launches Yorkshire-Themed Hamper to Celebrate Yorkshire Day 2024

Hull-based gift hamper company, Peach Hampers, is delighted to...

ACTEXPO24: Discover the Finest Coffee and Tea at Africa Coffee & Tea Expo 2024

As the global demand for premium coffee and artisanal...

Appeal after serious collision on the M6 leaves five people injured

Lancashire Police are appealing for witnesses and footage after...

John Ryan By Design Unveils New Website, Product Range, and Premier Retail Champion Status from NBF

John Ryan By Design, a North West-based mattress maker...
spot_img

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Bury author scoops Lancashire’s Book of the Year Award for third year running

A talented author from Bury has been handed a...

Dad jailed for murdering two-year-old son

A man has been jailed for life for the...

John Ryan By Design Unveils New Website, Product Range, and Premier Retail Champion Status from NBF

John Ryan By Design, a North West-based mattress maker...

Self-storage for home-based businesses: Expanding without the overhead

Running a home-based business offers numerous advantages, including flexibility,...

More News

Appeal after serious collision on the M6 leaves five people injured

Lancashire Police are appealing for witnesses and footage after a collision on the M6 left five people with serious injuries. The emergency services were called...

Free travel for military personnel on Armed Forces Day

Free travel will be available on Stagecoach bus and tram services for military and ex-military personnel on Armed Forces Day. This Saturday is a chance...

Lancaster shop worker fined for selling vape to underage girl

A man working in a Lancaster vape shop has been fined £916 for selling a disposable flavoured vape to a teenager without asking for...