Lancaster based digital marketing agency, Fat Media, has invested in a new user testing facility which will form a core part of their service going forward.
The new testing facility is based in their Bristol office, and features a “lab” where users are invited by Fat Media to test websites and the digital journey with a brand. The findings from the sessions are then used to form the basis of entire brand and communication strategies.
John French, managing director of Fat Media said: “With increased competition in all markets, the customer must now lead marketing strategy. A customer’s perception of a brand and whether they choose to buy into that brand are often led by their online user experience. For agencies like Fat Media it means we put the customer first in any project, be it a website or a digital marketing campaign, using a robust set of user testing techniques to base our recommendations on. It’s a big change in the industry and one that presents a huge opportunity for a digital first agency like ourselves.”
Chris Walthall, lead UX designer at Fat Media, said: “Fat Media has invested in the testing lab in Bristol, with a full mounting solution to monitor not only the person’s interactions with the website or campaign, but also their facial expressions and body language. We hope to soon add to this with eye-tracking technology. The set-up is also fully mobile, so where needed, we can take the lab to the client and of course their customers. Website development, content creation and brand strategy will all be built around the research and findings from the testing lab. By leading a campaign this way, companies can help ensure that the digital experience of their brand communicates the right message, is engaging and leads to successful conversions.”
The testing lab forms a core element of Fat Media’s new Bristol office on Wine Street. The 5,000 sqft premises was recently opened with a launch event in the city, attended by local businesses and Camille Deniau from Google, who talked about the importance of the digital customer journey.
Fat Media has seen incredible growth in the last year with turnover up by almost 50% in just 12 months and staff numbers almost double. The agency now employs more than 130 people and works with major brands and clients including Typhoo, Samsung, Pork Farms and JD Sports.
