Business Lancashire will be working in partnership with Rotala plc (owner of Preston Bus) to promote good news business stories to its passengers on a monthly basis.
Initially, the monthly Business Lancashire newspaper will be launched on the 280 service, between Preston and the Ribble Valley on the week commencing 11 November, but will then be gradually rolled out across other routes.
Rotala plc is a FTSE AIM listed company, headquartered in Birmingham, with other locations in Heathrow Airport, Bristol, Preston and Atherton (near Wigan). They have 100 vehicles based in Preston and carry several thousand passengers per day.
“We are delighted that Preston Bus will be helping us distribute our monthly free newspaper and we are certain that their passengers will enjoy the reading experience” said Sam Whitear, Director, The Samuel James Group.
Tom Calderbank, Operations, Rotala added: “Preston Bus aims to continually bring new benefits to our passengers during their travel experience. I am certain that this new free newspaper will be greatly appreciated.”