Marie Curie is delighted to announce that leading footwear brand, Hotter, have chosen the terminal illness charity to be their very first Charity of the Year.
The new partnership aims to raise £75,000 for Marie Curie with a wide range of activities planned.
The partnership will see Hotter support Marie Curie’s biggest annual fundraising campaign the Great Daffodil Appeal in March – with the launch of a specially designed bespoke shoe.
Additionally, staff at Hotter headquarters in Skelmersdale and stores nationwide will be hosting Blooming Great Tea Parties for Marie Curie as well as taking part in a series of fundraising events including danceathons and cycle races.
Speaking at the launch of the new partnership at Hotter’s store in Kingston, Nicky Read, Head of Corporate Partnerships at Marie Curie, said: “We are absolutely delighted that Hotter has chosen Marie Curie as their first official Charity of the Year.
“The money raised through this exciting new partnership will help Marie Curie to provide care and support to people living with a terminal illness and their families.
“Just like Hotter’s shoes, this partnership is a great fit as there are plenty of Marie Curie supporters who are loyal Hotter customers. We are very excited about the opportunities this partnership provides and we have some very exciting plans in the pipeline!”
Sara Prowse, Hotter CEO commented: “We’re delighted to have partnered with Marie Curie, a fantastic charity doing some amazing work! We’ve set ourselves an ambitious fundraising target of £75,000 which I’m very confident, as a team, Hotter will go above and beyond to achieve.
“To celebrate the partnership our designers have created a limited edition Daffodil shoe, which will go on sale in March. And from which £20 from every pair sold will go direct to Marie Curie.”
Jonathan Read, Retail Director at Hotter, said: “With a huge team behind us, over 80 stores nationwide, we’ll be working hard across various fundraising events to raise as much money as we can!
“One of the challenges we have set ourselves is working with 5 Marie Curie stores nationwide, Hotter staff will be volunteering for the day, sourcing stock and helping to promote the Marie Curie store.”
