High street charity Age Concern has launched a major rebrand, unveiling the works of local signage experts Lustalux and design company Fat Media.
The project established a new bright and youthful identity for Age Concern, following the charity’s decision to modernise their previously old-fashioned branding.
Established in 1981, Age Concern has maintained a relatively low profile; being commonly referred to as the high street’s ‘best kept secret’, according to their Executive Director, Iain Pearson. The charity decided it was time to shake things up through a radical rebranding project, with the help of Lustalux.
Iain said: “We’ve been around for 36 years now, and it’s clear that the world has moved on in that time, leaving Age Concern’s brand communications quite outdated.”
When it came to choosing partners for their dramatic rebrand, Iain added: “we’ve used Lustalux for a while and they’ve always proved themselves to be incredibly reliable and professional, so I had no hesitation in using them for Age Concern’s rebrand.”
The Preston-based company, who also specialise in window film and vinyl graphics, were tasked with applying Fat Media’s fresh logo design to the charity’s range of signs, graphics, decals and posters for their shops, offices and vehicles.
Praising their work, Iain explained: “Right from providing initial advice on style and designs, Lustalux were brilliant from start to finish. The work was undertaken with the least hassle and was a very straightforward process, thanks to the Lustalux team.”
