A Lancaster based digital marketing agency has won a prestigious award for their work with national gambling charity, BeGambleAware.
Fat Media beat off stiff competition to pick up one of the top accolades at the Northern Digital Awards for their campaign to raise awareness of problem gambling, during Responsible Gambling Week.
Working with BeGambleAware, Fat Media created a dedicated chat room where people could get confidential advice and support on gambling issues, all backed by social advertising, and Google search and display advertising. The results were outstanding, with a 1,000 per cent increase in traffic to the BeGambleAware website, eight million impressions in seven days and 86,000 engagements.
John French, Managing director at Fat Media, said; “The team has loved working on such an important and influential project and we are really pleased to have now picked up a major award. The results of the BeGambleAware project were outstanding, really boosting engagement through new platforms, to generate awareness on a huge level, but with a limited budget.”
Ian Corby, Deputy Chief Executive of BeGambleAware said: “The impact of this campaign far exceeded our expectations. Fat Media’s combination of creative, marketing and technical skills created an outstanding campaign, carefully optimised on a daily basis to deliver a great return from what for a charity is necessarily a limited budget.”
The Northern Digital Awards are one of the most prestigious events in the industry, recognising outstanding talent in the field. The ceremony this year took place at the Queens Hotel in Leeds and was attended by more than 400 guests.
The BeGambleAware campaign was the winner of the best digital marketing for the third sector category.
Fat Media is also now in the running for another award, shortlisted for the Digital Agency of 2018 in the Red Rose awards.
