Chorley based Hayley Caine, owner of the Selling Made Easier consultancy, recently was the main speaker at the UK Pink Spaghetti franchise conference, attended by 35 franchisee holders from across the UK.
Pink Spaghetti is an award winning personal assistant and virtual assistant service for individuals and small businesses, with franchisees in Lancashire.
At the conference in Cheshire, Hayley wowed the audience with her approach to giving individuals the tips, techniques and confidence to make selling easier.
“I particularly focused on explaining why everyone needs a sales plan and how to use it to effectively target companies and sectors” said Hayley. “This was followed by discussing how to prepare for a call/meeting and how to think like a sales person, as well as understanding why and how people buy and what you have to do to close the sale. Ultimately, sales is about being prepared, motivated and determined. That’s what puts the sizzle on your sausage!”
Central Lancashire franchisee owner, Karen Book added: “ We have had sales support from Hayley for a year and have definitely benefited from her detailed sales techniques and coaching. It has certainly given myself and my business partner, Katie Skinner, the confidence to grow our business.”
Summarising the feedback from the conference, Caroline Gowing and Vicky Matthews, the Pink Spaghetti national franchise owners, enthused: “ An amazing, insightful and inspiring sales session for our franchisees who went away with confidence and with the knowledge to sell without being a salesy person”
