13.3 C
Wednesday, July 24, 2024

New Marketing Lancashire Chief outlines her vision

The recently appointed Chief Executive of Marketing Lancashire, Rachel McQueen, outlined her vision for the future of the Red Rose county at a special ‘Leaders Lunch’ hosted by Downtown in Business at the Barton Grange Hotel.

Rachel told the audience about her career journey leading to her taking up her new role in April, which included a decade working in Greater Manchester, and expanded on the opportunities and challenges she expects in her new post.

“Lancashire’s diversity is one of its strengths, but of course that diversity can lead to a confusion in messaging at times. If we can get our marketing message to be more consistent, that will support our objectives going forward.”

Those objectives include turning day trippers into longer stay visitors to boost the visitor economy; attracting inward investment into the county; and bidding for a “game-changer” of an event that can elevate Lancashire’s national and international profile.

Asked if Lancashire’s parochialism was a frustration for her, resulting sometimes in a dumbing down of the county brand as local towns pushed their interests ahead of the ‘attack brand’ Rachel said: “I don’t call it parochialism, I call it passion. I think its fine that Burnley, Preston, Blackpool have pride in their local area, and I don’t think we need to dilute that. However, I do worry about initiatives that try and breakdown Lancashire into ever smaller chunks. East Lancashire, Pennine Lancashire, Central Lancashire. They don’t really help get our message out to the market effectively. I think we have to be far more aware of who we are trying to reach with our marketing collateral. We are good at talking to ourselves. We need to get better at talking to the outside world.

“Our sales pitch shouldn’t be based on imposed administrative boundaries. It is about establishing a brand that can work for the whole county.”



Appy Pie Expands Portfolio with Acquisition of Appsmakerstore.com

NOIDA, INDIA, July 18th, 2024 – Appy Pie, a...

ROCCIA’s 2024 trade event packs a punch with help from boxing legend Tony Bellew

ROCCIA’s annual Trade Event, which took place this month,...

Tosyalı SULB Launches Investment in World’s Largest DRI Complex in Libya

BENGHAZI, LIBYA – In a significant move to expand...

Ribble Cycles Redefines Road with Launch of New Allroad Bikes

PRESTON, UK. 18th July, 2024 - Ribble Cycles, a...

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

Appy Pie Expands Portfolio with Acquisition of Appsmakerstore.com

NOIDA, INDIA, July 18th, 2024 – Appy Pie, a...

Bespoke wins Wiserr lead generation contract

Digital marketing agency Bespoke has won a digital marketing contract with Wiserr to...

Lancashire launches new business board to grow local economy

An independent board has been formed with heads of...

Colne gears up to host major British cycling event

Some of the top riders in the country will...

More News

Free travel for military personnel on Armed Forces Day

Free travel will be available on Stagecoach bus and tram services for military and ex-military personnel on Armed Forces Day. This Saturday is a chance...

Lancaster shop worker fined for selling vape to underage girl

A man working in a Lancaster vape shop has been fined £916 for selling a disposable flavoured vape to a teenager without asking for...

One in three businesses in Lancashire fail test knife purchases

Trading Standards revealed that one in three Lancashire businesses failed their test purchases for knife sales. Operation Sceptre, an operation focusing on knife crime, involved...