Lancaster-based Fat media has acquired full-service digital agency, Reading Room.
Founded in 1996, with offices in London and Liverpool, Reading Room is a full-service digital agency which delivers creative digital solutions for a wide range and scale of clients across the UK & Europe.
Ranked as one of the UK’s top 25 digital agencies by Econsultancy, the agency works with some of the most ambitious brands and influential organisations from industries and sectors such as; Public Sector, Built Environment, Sport, Retail, Tourism, Leisure, Food and Drink and Arts & Culture.
Reading Room’s services cover the full range of digital solutions, including strategy and planning, user experience, web design and development, ecommerce, Search Engine Optimisation (SEO) and multi-channel digital advertising.
Their clients include; Kingspan, Middlesbrough Football Club, Taylor Wimpey, Countryside Properties, UK Coaching and The Royal Household.
David Durnford, CEO of Fat Media Group, commented: “We are delighted to have the opportunity to bring Reading Room into the Fat Media Group family, it’s a valuable addition and development to our existing digital services and business, and it extends our strategy of building a sophisticated full-service offering for customers, delivering digital services across the UK and Europe. Reading Room will retain its identity and will be a distinct business unit within the Fat Media Group, collaborating with teams on clients and projects across the Group.”
Jamie Griffiths, Managing Director of Reading Room commented: “We have been focused on finding a new home for Reading Room, where we can collaborate with like-minded talented individuals. Joining the well-established, well respected Fat Media Group will energise our team, and continue to build on Reading Room’s current high-profile positioning within the digital agency sector. It’s a very exciting time, and the agency is looking forward to working with the Fat Media Group team and blowing our collective clients away with what we can do together!”
David Durnford, added: “Fat Media Group have an established digital services offering, although as a focus of our ongoing growth and development we jumped at the opportunity to acquire such a well-respected business and brand as Reading Room, with a talented team and an enviable client roster. The agency has a highly experienced team of experts whom we are delighted to welcome into the Fat Media family, and we believe this addition will help us deliver enhanced services and solutions for our clients, both in the UK and internationally.”
