Invoke Media announces a major client win, securing the digital marketing contract for The San Marco Group of restaurants.
The family owned and operated group of Italian restaurants have a footprint across the Central Lancashire area, operating five highly successful established restaurants and bars.
Since late January, Invoke has been providing marketing consultancy services to the group and each establishment individually, as well as implementing a social media and email marketing strategy.
Understanding the importance of maintaining a clear & engaging online presence, the group approached Invoke to pitch a proposal for the future marketing of each restaurant and the group as a whole; with Invoke revelling at the opportunity to work with such a respected brand.
Invoke Media Director Jack Barron, said: “This is a great opportunity for both businesses. We’ve had some interesting discussions on how to progress the brand online and we’re excited at the results of those conversations.
“The strategy is sound, aligned with the prestige of the San Marco brand and is aimed at engaging an already loyal customer base, as well as attracting new customers who haven’t had the pleasure of dining with them yet.
“I have personally been eating at restaurants from across the group since I was knee-high, so I fully buy into what they stand for and am already a strong brand advocate. I’m also looking forward to passing off regular meals out as market research that’s for sure. I really didn’t need any more excuse to go to Angelo’s or Stratos after work.”
San Marco Director Carlo Bragagnini, added: “We’ve tried numerous approaches to our digital marketing over the years and understand the importance of not only maintaining our online presence, but driving forward with new tactics and techniques.
“We’ve had some great success at doing this over the years but it’s hard work keeping on top of the latest developments and implementing them effectively. We felt that it was time to bring in the experts, and had contact with a number of marketing agencies.
“Invoke came highly recommended by a number of close contacts and we felt that their proposal was by far the most aligned with where we want to be and the brand overall.”
