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Saturday, July 13, 2024

A Burnley video marketing business has launched an online platform to help small businesses make their own slick testimonial videos in a flash.

Burnley-based Bellyflop can usually be found filming and producing video content for clients, but has now turned its attention to enabling them make their own with the help of its new online platform.

Encouraging the creation of user generated content, it’s intended to make client testimonials and case study videos much easier to produce and distribute for businesses that are eager to establish their credentials by leveraging social proof.

Mark Robinson, operations director at Bellyflop, said: “There are lots of online video editing and hosting tools available but nothing quite like this. Video testimonials are really powerful, allowing potential customers to hear directly from existing customers about their experiences, but obtaining them hasn’t always been easy and there’s still been a need to edit them into something that looks and sounds appealing, all of which takes time and effort.

“Our new platform takes care of the entire end-to-end process. Users can request their customers to record video on their computers and mobile devices and upload it directly to the platform, where music and relevant captions are added automatically, resulting in polished, professional but authentic testimonials ready to be published online and on social media.”

The platform also enables users to send video emails which is a game-changer for sales teams and relationship managers as clients really like the personal touch. The video email helps businesses stand out in their clients’ mailboxes for all the right reasons.

Lisa Edge, managing director of Lancashare, is an early adopter of the platform and said: “We absolutely love using Bellyflop Video. It’s given us so many advantages and it’s great value for money.

“It’s easy to use, and the length and format of the videos we’re able to produce are perfect for our audience to digest. We use it to send video emails, capture video stories, and all of our testimonials are now obtained using Bellyflop Video. It’s the perfect blend for sharing our activity and is definitely helping us to reach a wider audience.”

The online software is available to individual business users on subscription, but there’s also an option for digital and social media marketing agencies to offer it to their clients on a white label basis.

According to statistics collated by Wordstream, 51% of marketing professionals worldwide name video as the type of content with the best Return on Investment (ROI). 87% of online marketers use video content. The most popular video types made by marketers in 2021 include presentation videos (49%) and testimonial videos (48%).

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