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Thursday, June 13, 2024

Why you Should add Booklet Printing to Your Marketing Strategy

As a business looking to expand its marketing strategy and reach new audiences you should always look for a reputable company with the experience in custom booklet printing for a wide variety of purposes. Whether you require booklets printed for a professional company, for retail purposes, for institutions within healthcare, education, or the media, it’s important to work with a company that you trust to deliver time and again.

For corporate brochures, printing booklets can be a way to improve your marketing endeavours in an easy, cost-effective, and creative way. Whether it is for product and service catalogues to engage a new audience of potential customers, professional booklets that showcase your brand, your team, and ethos, as a brand-building exercise, or to put out a specific, targeted market campaign that runs alongside a digital marketing approach, print still has a huge part to play as an effective marketing tool for any business.

Changing the game with booklet printing

If you have turned away from traditional print marketing in the past, or you have only ever used digital marketing and online platforms as a business, you are missing out on a genuine way to entice new customers and to make real connections to your brand. There are a few good reasons why including print marketing and printing booklets will help your business and brand.

Provide a connection – there is nothing quite like holding something in your hand to browse it. A printed booklet is something that is tangible, real, not fleeting like so much online marketing appears to be in the modern age. With this physical connection, a potential customer can see what your brand is all about, and you can emphasise the message you wish to put across.

Include professional imagery and photographs – a printed booklet is the perfect canvas for your business to truly show off what it is all about. Many people react to beautiful imagery and photographs. It can make a big difference to the perception of your brand, especially if you consider businesses working within the travel industry, hospitality, or estate agents showcasing properties for sale. A glossy page, with bright colours and imagery, and professional photos will go a long way to cementing a positive perception of your brand.

Improve brand recall – everything we do within marketing is about strengthening the brand and making sure that people remember your business. This can take time and long-term thought and can include a wide range of marketing efforts in both traditional and online marketing. Online marketing can change constantly and provide you with the buzz of the here and now, but in terms of helping increase brand recall, printed materials such as booklet printing, can provide that stable foundation of brand perception to fall back on over time.

Traditional & professional values – in a time where many ‘nostalgic’ things are coming back into fashion in a big way (think about how vinyl and cassettes are back in the music world and how fashion from the 80s and 90s are big), printed materials are a fantastic tool for your marketing. Online content can sometimes come across as impersonal and fleeting. Booklet printing for your business provides that glimpse into old-school marketing and can connect with your audience in a way that online marketing can fail to at times. It shows that you are a brand worth caring about and putting the time in for.

High quality service – if you use a high-quality printing service with an excellent standard of printed materials, creative energy from the team, and fantastic customer support, this will all translate onto the page. The better the service and company you use, the higher quality the printed product will be, and the more likely you are to connect with customers who view your brand as one that has put the time, money, and effort into producing something stylish and worthwhile.

Be creative – the printed form allows you to take your time and to produce content that really sparkles and gives you the best chance possible to connect with your intended audience and to make them think ‘wow’! A printed booklet provides you the space and time to go into depth with specific products, services, and skills that you just don’t have the space for with the fast pace of online marketing sometimes.

Booklet printing and the use of professional print marketing can be a fantastic way to boost your ROI in terms of overall marketing campaigns for your business. The traditional printed marketing techniques, such as booklets for your business, allows you to go in-depth, to make real connections with your audience and future customers in a tangible way. Whether used as a standalone marketing process or as part of a wider marketing strategy that includes online techniques, online booklet printing services provides you a stable foundation from which to grow as a company.

Sam Allcock
Sam Allcockhttps://businesslancashire.co.uk/
Sam Allcock is a highly regarded digital entrepreneur with over 20 years’ experience in online marketing for some of the World’s biggest brands. He has extensive knowledge and experience in SEO and digital marketing. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.


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