12.2 C
Lancashire
Friday, June 14, 2024

Matt Hancock’s discussion of Dyslexia labelled “disappointing” by UK broadcast specialists

Findings by Be Broadcast, a broadcast public relations specialist, suggest the Matt Hancock’s vocal support for the Dyslexia Bill inadequately represented the struggles sufferers face with the learning disability.  Data gathered by the Broadcasting agency, collected between November and December, concluded mentions of dyslexia were overshadowed by discussion of the MP’s controversial appearance on the show. The analysis concludes whilst there were over 22,000 mentions of “Matt Hancock” during the period that the show aired, the learning disability was rarely discussed, with just over 1,300 mentions of “Dyslexia”.

The Findings

According to Broadcasters, findings show the subject of Dyslexia struggled to gain traction. The company’s investigation further discovered the MP’s mention of dyslexia minimally contributed to this number during his time on the show. The majority were ‘neutral’, with mentions of the learning difficulty relating to Mr Hackcock’s reasoning for joining the show. Other comments made by the MP were also classed as ‘negative in tone’ by the report, with the ex-Secretary of State for Health and Social care referring to the subject as a ‘joke’.

Most of the MP’s comments surrounding the learning disability were ‘neutral’, with most relating to Mr Hackcock’s reasoning for joining the show. Other comments made by the MP were also classed as ‘negative in tone’ by the report, with the ex-Secretary of State for Health and Social care referring to the subject as a ‘joke’.

Until post-series analysis, the subject of dyslexia made very little headway for the remainder of the series. Josh Wheeler, founder of Be Broadcast, commented: “If the intention was to really shine a light on Dyslexia – which impacts around 10% of Brits – then we would be disappointed with these results.”

He continued: “To an extent, the issue appears to have been used and messaging around the subject matter just didn’t land. Lots has been made about his intentions including a return to politics, media career and redemption – but based on this, it could be suggested the topic of dyslexia has been taken advantage of.”

The Dyslexia Foundation

The Dyslexia Foundation are a charity that ensures counselling and support for Dyslexia gets the funding and treatment it deserves.

With the specialist broadcast agency donating support to the charity, Steve O’Brien, CEO of the Dyslexia Foundation added: “The main problem with dyslexia is many people come into the space and leave without doing anything. As a media personality, Matt Hancock came across in the Jungle, like Ed Balls’ reinvention. I was disappointed that Matt never discussed his work to support the bill to screen children for dyslexia and give dyslexic children a voice in any detail.”

With the MP recently returning to parliament for his second reading of the Dyslexia bill, A bill to make provision for screening for dyslexia in primary schools, the charity founder believes his appearance on the show missed an opportunity to highlight his campaign. “We had Matt on our Podcast Words Fail Me, and he talked about his dyslexia positively and discussed his plans to screen children. But the UK does not have the infrastructure to address dyslexia, and hardly any trained teachers or financial support for formal diagnostic assessments or remediation. Matt had a great opportunity to do something with his position and prime time slot. I imagine he will leave the space with little change.”

About Be Broadcast

Be Broadcast is a specialist broadcast agency, that help brands get on TV and Radio. The company undertake analysis to define how the media approaches subjects, to help inform strategy. Be Broadcast works with a diverse range of clients from FTSE 100 brands through to small charities.

spot_imgspot_img

Latest

Sky Bet Bonus Code 50/1 England to Wear White – Get £50 Free Bets

New customers at Sky Bet this June, ahead of...

US Open: McIlroy and Cantlay share lead after round one

Rory McIlroy and Patrick Cantlay hold a share of...

Work begins on £1.5m annex to Greater Lancashire Hospital

Greater Lancashire Hospital has commenced building work on a...
spot_img

Subscribe to our newsletter

Business Lancashire will use the information you provide on this form to be in touch with you and to provide updates and marketing.

Don't miss

What are the costs associated with divorce?

There’s a lot to think about when splitting from...

Benefits of a fire alarm system

Whether for your business or at home, having a...

How to keep your banking details safe online

With online banking at our fingertips, it’s never been...

More News

Eloise Singer and Lucy Liu Donate 50 Copies of ‘The Pirate Queen’ to Inspire Future Leaders at Schools and Universities

Executive Producers Eloise Singer and Lucy Liu have announced the donation of 50 copies of the acclaimed VR experience, "The Pirate Queen", to schools...

Man charged with manslaughter of Fleetwood woman

A man has been charged in relation to the death of Kiena Dawes.   Kiena (pictured) was found deceased by British Transport Police on the...

Tribute paid to “caring” man who died in Rossendale collision

A family has paid tribute to a ‘kind and caring’ man who died in a road traffic collision in Rossendale.  Michael McTaggart (20) from Rossendale,...