Leading world-wide endurance nutrition brand Science in Sport (SiS) has announced a three year partnership with Manchester Metropolitan University
Leading global endurance brand Science in Sport (SiS) has revealed a strategic, three-year partnership with Manchester Metropolitan University.
This allianc will bring together state-of-the-art facilities and best-in-class research techniques with a global brand at the heart of elite sport to develop new knowledge that will ultimately provide novel performance solutions to athletes.
Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including The INEOS Grenadiers, Tottenham Hotspur and The Milwaukee Bucks.
Manchester Metropolitan University’s existing partnerships include Manchester City Football Club, Manchester City Women’s Football Club, City in the Community, Manchester United Foundation and the Manchester Giants basketball team. The university’s academics feed cutting-edge knowledge into sport via their research as well as their direct work with Olympic and Paralympic medal-winning athletes
SiS’s partnership with Manchester Metropolitan University underscores its ongoing commitment to place world-class science at the centre of its global business, working with leading practitioners and scientists to develop evidence-based solutions and to demonstrate the efficacy of all the products it brings to market.
The partnership’s research programme involves embedding a PhD student, who will work alongside and be supervised by the university’s Dr Mark Hearris, lecturer in exercise metabolism and nutrition, and Dr Fiona Simpson, a specialist physicist in magnetic resonance spectroscopy.
Manchester Metropolitan University, set in a city with sport in its DNA, is a perfect match for SiS to continue its investment in supporting scientific research into sports nutrition and performance, hydration and recovery.
Sam Driver, Commercial Director of Performance Solutions at SiS, said: “We work with the world’s best sports teams and athletes, learning what they need to succeed before conducting world-class science and research to create and craft the products required for them to perform at their peak, across all endurance sports. I’m delighted we have signed a multi-year agreement with Manchester Met to demonstrate our commitment in this regard.”
Dr Mark Hearris, Lecturer in Exercise Metabolism and Nutrition at Manchester Metropolitan University, said: “We are truly excited to be partnering with SiS to support their commitment to deliver world-class research through their innovative research programme. With the increasing demand placed on athletes and their relentless competitive schedule, this partnership will focus on optimising athlete recovery to allow them to perform day after day.”
And Professor James Morton, Director of Performance Solutions at SiS, said: “SiS are proud to continue our longstanding commitment to science and innovation through a new strategic partnership with Dr Mark Hearris and Dr Fiona Simpson at Manchester Metropolitan University. It will allow us to continue our collaborations with global research centres of excellence in our pursuit of developing evidence based performance solutions to athletes. With a strategic focus on recovery, we believe this partnership will lead to exciting innovations that will allow athletes to optimise their recovery and truly achieve their full performance potential”.
To learn more about Science in Sport Plc, visit www.sisplc.com, and to shop their extensive range, visit www.scienceinsport.com.
